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Chapter 1- Introduction

Information technology infrastructure happens to be the main driver for organizational improvement and technological innovation (Yunis, 2017). Understanding how IT affects the performance of a firm can help the managers know the value of incorporating IT infrastructure within an organization. IT-based HRM practices have become a common practice, particularly in selection as well as training, talent management, employee assessment, etc. Moreover, HR practices such as skill-based pay, promotion-from-within, developmental performance processes, and comprehensive training programs play a significant role in making the organization better equipped in assimilating as well as acquiring new knowledge (Pérez‐López, 2015). This transmission and acquisition of knowledge are known as absorptive capacity.

Furthermore, absorptive capacity depends on the flow of knowledge throughout the organization that is facilitated through the application of IT (Turner, 2016). This study also aims to understand the relationship between corporate entrepreneurship and information technology. Information technology supports corporate entrepreneurship by providing information related to entrepreneurial activities and building the technological environment in the organization.

Information technology is the key factor in many technological improvements and organizational development. This study investigates the relationship between IT and performance of a firm, with the mediating role of human resource management, absorptive capacity, and corporate entrepreneurship. It is the most critical research issue to understand the effect of IT on organizational performance as it helps managers to evaluate their investment in IT. There are many studies done that show the direct impact of IT on firm performance (María Teresa Bolívar-Ramosa, 2013).

IT infrastructure incorporated with HRM practices can provide better services to line managers, help in making strategic decisions, provide essential data, and enable quick acquiring and analysis of data for HR assistants (ARMSTRONG, 2002). Absorptive capacity is a firm’s ability to transform it as well as exploit the experience by integrating it into firms’ operation. Developing, as well as acquiring the firm’s human resources represents a direct link to its ability to understanding, interpret, and absorb new external knowledge (Abedin Piry1, 2013).

Business innovation and alertness depend on the amount of acquisition of new knowledge from the environment and how the market opportunities are being exploited by the organization(Yang Chen, 2015). Absorptive capacity enables the firm to absorb information and knowledge from the customers, competitors, and external environment for building better products and introducing better services, thus enhancing its corporate entrepreneurship. Corporate entrepreneurship enhances innovation and creativity in a firm, making it more competitive and increasing its performance (Zahra &Covin 1995)

1.1 Statement of the Research Problem

Performance is the degree to achieve the objective related to work. According to Cascio (2006), when employees become successful in achieving their goal that is related to jobs, then organizations become successful in achieving higher performance because employees strive to achieve the objectives of the organization. Stannack (1996) also said that many researchers use the term performance to measure output and input.

1.2 Research Aim

The aim of this research is to find out relationship of IT on firm’s performance. IT infrastructure consists of the software, networks, hardware, data centres, as well as the devices used to monitor, support, and operate IT services within a company(Turner, 2016).

Chapter 2- Literature Review

HRM practices include a set of employee management activities. These activities are subdivided into techniques and practices, which are selection, recruitment, interviews, assessment centres, pay systems, performance management systems, team working and collaboration, communication and information sharing, benefits packages, job design, HR planning, diversity, and equal opportunity. HRM is the bundle of mutually supporting practices. These activities are combining for HR systems (Paul Boselie, 2005). Human Resource Management deals with the development as well as management of individuals within the organization and helps the organization to achieve its goals and objectives. Human Resource Management practices deal with the development as well as management of individuals within the organization and help the organization to achieve its goals and objectives.

Corporate Entrepreneurship refers to the pursuit of entrepreneurial initiatives as well as actions for the transformation of the established organization through the strategic renewal of the firm’s scope as well as processes (Yunis, 2017). This includes the development of new product lines, integration in different technological areas, or targeting different market segments. A company’s entrepreneurial orientation is a result of practices, values, and decisions which the top-level management makes to shape the firm. To make sure that the firm takes advantage of the opportunities in the environment, the managers must implement such kind of culture within the organization which supports the technology. Claudio Petti is of the view that for a firm to introduce innovative technology successfully, the top managers must be able to integrate various kinds of competencies and resources such as acquiring technological skills for the development of corporate entrepreneurship (Petti, 2013).

Firm performance measurement means measuring the efficiency as well as the effectiveness of organizations’ activities. The level of profitability, solvability, liquidity, and productivity can be easily measured through the financial ratio indicator. HR practices such as skill-based pay, promotion-from-within, developmental performance processes, comprehensive training programs play a significant role in making the organization better equipped in assimilating as well as acquiring new knowledge also known as absorptive capacity(Cordery, 2017). Developing as well as acquiring the firm’s human resources, represents a direct link to its ability to understanding, interpret, and absorb new external knowledge (Abedin Piry1, 2013).

2.1 Information technology affects Corporate Entrepreneurship

IT infrastructure is related to the ability to mobilize and organize IT-related resources including and co-presences with other resources (Bharadwaj A., 2000). IT supports CE in many ways. IT infrastructure provides information related to entrepreneurial activities and build the technological environment in the organization. IT infrastructure also facilitates communication and interaction and help then to share knowledge outside the firm and improve innovation. (Yang Chen, 2015). Thus IT infrastructure is positively associated with corporate entrepreneurship. An organization’s success depends upon the application and creative use of its IT infrastructure, while Janson &Wrycza (1999) revealed that there is a highly positive relationship between IT usage and CE activities.

2.2 IT affects the Absorptive Capacity

IT infrastructure positively affects absorptive capacity, which in turn enhances organizational performance (Rico and Cohen 2005).IT infrastructure enhances the interaction between the employees through web-based sharing of knowledge, email, cloud computing, etc. which encourage the sharing as well as a collection of knowledge. These technologies help distribution of knowledge across the firm which makes the availability of useful knowledge higher, making networking within the firm faster. This enables the firm to transform, exploit, assimilate, and acquire knowledge easily (Yunis, 2017).

2.3 IT infrastructure affects Human Resource

Advancement in information technologies has led to changes in human resource management specifically in the areas of using data in the decision-making process. The HR managers are now required to know the use of IT infrastructure. IT-based HRM practices have become a common practice particularly in selection as well as training, talent management, employee assessment, etc. Thus if IT infrastructure is incorporated with HRM, it makes HR practices more efficient.

The strategies that a business uses which are linked to HRM practices tend to have a positive impact on the performance of that firm. HRM practices such as job security, recruitment, decentralization, information sharing, and team selection compensation based on performance, extensive training, etc. affect the way a firm operates and competes with its competitors. According to (ARMSTRONG, 2002), if the management at the top of the hierarchy in a firm is made aware of the valuable role of that human resource management on an organization’s business strategy, then the managers can use those HRM practices for increasing the firm performance

Numerous researches have been done regarding the impact of CE or corporate entrepreneurship and firm performance. Naman states that corporate entrepreneurship leads to the promising success of an organization. Thus most of the research done indicates that there is a direct relationship between the profitability as well as the growth of an organization and the numerous operations involved in corporate entrepreneurship. Corporate entrepreneurship can improve the learning of new competencies as well as skills and thus facilitate as well as accelerate the competitiveness of a firm and increase its performance (Zahra &Covin 1995). A firm with valuable IT resources may be able to leverage these resources to build its capability. (Hina Zafar, 2016) stated that there are positive relationships between a firm’s IT infrastructure and firm performance. Tanriverdi (2005) stated in his research that the use of IT infrastructure can build an IT-based synchronization mechanism and improve organizational performance by creating multi-departmental synergy.

IT infrastructure positively affects absorptive capacity, which in turn enhances organizational performance (Rico and Cohen 2005).IT infrastructure enhances the interaction between the employees through web-based sharing of knowledge, email, cloud computing, etc. which encourage the sharing as well as a collection of knowledge. These technologies help distribution of knowledge across the firm which makes the availability of useful knowledge higher, making networking within the firm faster. This enables the firm to transform, exploit, assimilate, and acquire knowledge easily (Yunis, 2017).

2.4 Corporate entrepreneurship and Firm Performance

There are many types of research done to study the relationship between corporate entrepreneurship and firm performance gave the result that corporate entrepreneurship leads to the development of company firm performance (Naman and Salvin 2012; Zahra, 1991, 1993; Zahra and Calvin, 1995; Kaya 2006). Most of the studies on corporate entrepreneurship (Zahra 1991, 1993; Russell & Russell, 1992) inspected the direct impact of activities of corporate entrepreneurship and orientation on the growth and profitability of the company (Antoncic&Hisrich 2014). Corporate entrepreneurship can improve the learning of new competencies as well as skills and thus facilitate as well as accelerate the competitiveness of a firm and increase its performance (Zahra &Covin 1995).

IT infrastructure is related to the ability to mobilize and organize IT-related resources including and co-presences with other resources (Bharadwaj A., 2000). IT supports CE in many ways. IT infrastructure provides information related to entrepreneurial activities and build the technological environment in the organization. IT infrastructure also facilitates communication and interaction and help then to share knowledge outside the firm and improve innovation. (Yang Chen, 2015). Thus IT infrastructure is positively associated with corporate entrepreneurship. An organization’s success depends upon the application and creative use of its IT infrastructure, while Janson &Wrycza (1999) revealed that there is a highly positive relationship between IT usage and CE activities.

2.5 Human Resource Management Practices and Corporate Entrepreneurship

According to the resource-based view, entrepreneurial resources tend to be intangible and rather difficult to understand as well as imitate (Bharadwaj A., 2000). If the entrepreneurial resources are used along with the HRM practices then the outcome of a firm’s performance can be enhanced as asserted by Hayton (2016). If a firm applies human resource management practices effectively, then the employees will feel motivated to be proactive and ill contribute towards creativity as well as innovation within the firm. However, if the effective HRM practices are not applied, the employees will lack the inclination to be innovative or to contribute towards better ideas for corporate entrepreneurship.  The main indicator of the effectiveness of a firm’s human resource management practices happens to be corporate entrepreneurship as HR practices are the source of an innovative and initiative-taking culture within the organization. Thus HRM leads to enhanced corporate entrepreneurship through the increase in the performance of the employees.

2.6 Absorptive capacity and Corporate Entrepreneurship

Entrepreneurial organizations tend to capitalize and value learning because successful entrepreneurship requires organizational learning (Covin& Miles, 2015). Furthermore, business innovation and alertness depend on the amount of acquisition of new knowledge from the environment and how the market opportunities are being exploited by the organization. Absorptive capacity provides a way for the organization to discover as well as exploit the new market opportunities. Corporate entrepreneurship is involved in exploiting and exploring market opportunities. Absorptive capacity enables the firm to absorb information and knowledge from the customers, competitors and external environment for building better products and introducing better services. ‘a firm acquiresrelevant knowledge about its activities under the absorptive capacity as per Wang, firms get benefit from it because it help them getappropriate values of information through external and internal sources (Juanru& Wang, 2017).

This knowledge is then applied by firms to support business activities. According to Sweeney, it is easy to do business decisions by absorptive capacity that can enhance the firm performance (Sweeney, 2015). In technological firms, this force acts as a driver that transforms the IT into business value for the firm. This value is also important to enhance the organization’s effort to get internalize the new knowledge related to information technology. When new product development is carried out,it helpsfirms make timely decisions related to it and significantly commercialize innovative ideas. Additionally, it helps them if they can create new knowledge more efficiently than other competitors (Lin et al., 2015).

Corporate Entrepreneurship refers to the pursuit of entrepreneurial initiatives as well as actions for the transformation of the established organization through the strategic renewal of the firm’s scope as well as processes (Yunis, 2017). This includes the development of a new product line, integration in different technological arenas or targeting different market segments. A company’s entrepreneurial orientation is a result of practices, values, and decisions which the top-level management makes to shape the firm. To make sure that the firm takes advantage of the opportunities in the environment, the managers must implement such kind of culture within the organization which supports the technology. Claudio Petti is of the view that for a firm to introduce innovative technology successfully, the top managers must be able to integrate various kinds of competencies and resources such as acquiring technological skills for the development of corporate entrepreneurship (Petti, 2013).

2.7 Human Resource Management and Absorptive Capacity

HR practices such as skill-based pay, promotion-from-within, developmental performance processes, comprehensive training programs play a significant role in making the organization better equipped in assimilating as well as acquiring new knowledge also known as absorptive capacity(Cordery, 2017). Developing as well as acquiring the firm’s human resources represents a direct link to its ability to understanding, interpret and absorb new external sources.

Absorptive capacity has a positive effect on the performance of a firm

A firm that has high absorptive capacity is more likely to acquire new knowledge, opportunities, information about suppliers, channel partners, external sources, and knowledge about target market (Cordery, 2017). Thus a firm that is high on absorptive capacity is more likely to have more knowledge regarding market opportunities which means it will have higher chances of increasing its firm performance (Iyenga, 2015). The way a firm absorbs the knowledge relevant to its activities is known as absorptive capacity and according to Wang, it is beneficial for the firms because it allows them to identify the main values of information gathering through external as well as internal sources (Juanru Wang, 2017). The firms can in turn apply this knowledge to support the business activities and decisions. According to Sweeney, business decisions can be done more effectively through absorptive capacity which can in turn enhance the firm performance(Sweeney, 2015). In technological firms, absorptive capacity acts as a driver for transforming the information technology into business value for the organizations because it enhances the organizations effort to acquire as well as internalize the new knowledge gained from information technology. Thus in the context of new product development, for example, firms can make timely decisions related to product development and more effectively commercialize innovative ideas into new products if they can create new knowledge more efficiently than other competitors (Lin et al., 2015).

HRM practices have a positive effect on firm performance

The strategies that a business uses which are linked to HRM practices tend to have a positive impact on the performance of that firm. HRM practices such as job security, recruitment, decentralization, information sharing, and team selection compensation based on performance, extensive training etc. affect the way a firm operates and competes with its competitors. According to (ARMSTRONG, 2002), if the management at the top of hierarchy in a firm is made aware of the valuable role of that human resource management on an organization’s business strategy, then the managers can use those HRM practices for increasing the firm performance

Corporate entrepreneurship has a positive effect on firm performance

There are many researches done to study the relationship between corporate entrepreneurship and firm performance given result that corporate entrepreneurship leads to the development of company firm performance (Naman and Salvin 2012; Zahra, 1991, 1993; Zahra and Calvin, 1995; Kaya 2006). Most of the studies on corporate entrepreneurship (Zahra 1991, 1993; Russell & Russell, 1992) inspected the direct impact of activities of corporate entrepreneurship and orientation on the growth and profitability of the company (Antoncic&Hisrich 2014).Corporate entrepreneurship can improve the learning of new competencies as well as skills and thus facilitate as well as accelerate the competitiveness of a firm and increase its performance (Zahra &Covin 1995).

Barney uses resource based view to examine the relationship between performance of an organization and information technology. Resource based view happens to be an economical tool which indicates the strategic resources that a firm has access. These resources can then be used by the organization for achieving its objectives and for attaining competitive advantage. This theory was formalized by Barney (1991) and the idea was first introduced by Werner in 1984. Werner suggested the idea of resource position barrier. Resource based view is the theory that proposed the concept of heterogeneous firms and stated that heterogeneous firms possess heterogeneous resources. The key concept of the resource based view is that all resources should not be given equal importance because only a few resources possess the capability of having sustainable competitive advantage. Barney pointed out that one should strive to understand the relationship between the strategies which will provide success and the sources of obtaining competitive advantage. A lot of administrative effort must be put in resources into recognizing, understanding and arranging centre capabilities.

Moreover, administration must put resources into figuring out how to create an understanding of core competencies for keeping up the key assets and abilities. In the resource based view, strategists select the procedure or aggressive position that best adventures the inside assets and abilities with respect to outer open doors. Given that vital assets speak to an intricate system of between related resources and abilities, associations can embrace numerous conceivable focused positions. The main points of resource based theory include identifying the potential strategic resources of an organization and evaluating whether the strategic resources which have been identified, can fulfil the VIRN criteria. The VIRN criteria stand for valuable, rare, imperfectly limitable and non-substitutable. The resources identified should be valuable for the firm in such a way that they enable the firm to implement various strategies which can improve the effectiveness of the firm. The resource should also be rare and they should not be easily available for the competitors. The resources should be imperfectly limitable to such an extent that they cannot be developed by the competitors and they should also be non-suitable so that they cannot be replaced.

Research studies show that high level of Corporate Entrepreneurship leads to higher organizational performance. the entrepreneurial culture is not emphasized before but this is clear that the organization employees without these has to face many difficulties such as its effects the organization sense of innovation, risk taking and pro activeness with experience.

Research shows that information technological resources such as IT infrastructure, software, assets, and Information technological investment positively influence external and internal capabilities. Managers should cultivate these resources which help them enhancing core business competitive advantages.  Managers should find ways that how investments made on IT projects which leads to increase in organizational abilities.

As Bharadwaj 2000 concluded that firms should find ways to increase its capabilities not simply investment made in IT.The firms should focus on the hierarchical structure which decrease the communication barriers and enables effective technology which helps in taking and distribution of knowledge. To get higher level of organization performance organizations have to focus on their recruitment, selection and information systems that helps the organization in keeping and distributing new knowledge. Organizations should focus on IT to increase the organizational efficiency and productivity. Cordery states that the manager must make collaboration with their employees by using IT in the organization (Cordery, 2017). They showed make the IT infrastructure up to date so the organization can used latest technology in order to use them as competitive advantage because most of the organizations that are leader today is because of their thinking to use IT as an advantage.

Chapter3-Methodology

This research study is qualitative in nature, a pilot study with the random sampling process is carried out to confirm the features of IT industry. Self-administered survey from different companies CEO is conducted to examine the relationship of IT with the absorptive capacity and the firm performance. The number of companies used to analyse questions and variables is confidential. Pilot study results show that data is reliable (higher than 0.70) which is the accepted range, and it is normally distributed. The comparison of different objectives was made to minimize the non-response bias among non-responding and responding businesses. The results are evident that there is no significant difference between respondents and non-respondents that is based on different questions like standard data identification, involvement of employees and approach to third party. Beside this, the Harman test is applied to remove any bias from the data. This pilot study is significant to get the results.

3.1Hypothesis of study

There are different hypothesis of study such as:

H0= Effect of Information Technology (IT) on Firm Performance

H1= relation between Absorptive Capacity and Corporate Entrepreneurship

H2= relationship between Corporate entrepreneurship and human resource management practices

H3= relationship between Corporate Entrepreneurship and firm performance

H4= relationship between HRM and absorptive capacity

H5= relation between Absorptive Capacity and firm performance

H6= relationship between HRM and Firm performance

H7= relationship between IT and Absorptive Capacity

3.2 Research Instrument

The survey instrument that is going to be used in the process of collecting data includes using questionnaire regarding Information Technology factors that will be adapted from the work of Liang 2010 and Bolivar-Ramosa 2013 (Sweeney, 2015). There will approximately be 24 items within the questionnaire in which IT infrastructure will have five items. For human resource (HR) we will use Youndt and Snells (2004) 5 item scale which includes the entire process of hiring as item 1, numerous sources of recruitment as option 2, development of employees as item 3, development of employees while using technology effectively will be item 4, and how employees recognize as well as use the infrastructure of information technology will be 5.

3.3 Sample and procedure

The population for this study is CEOs and managers from different IT units in the industry that focus on improvement of firm performance by technology adoption and absorptive capacity. The research focuses on informational technology sector to get idea about improvement in firm’s performance. On the basis of 5 item scale discussed above, IT units are selected for the research and 150 managers and CEO are considered for this study, but not all of them responded. Managerial personnel is considered for this study due to their significance in any firm. The factual assessment of variables is carried out by considering them reliable by getting information from relevant sources. CEOs and managers are provided with questionnaires to collect data. To get high and authentic response rate, 200 questionnaires are emailed, presentedand distributed. All of the personnel involved were assured of their confidentiality.

Out of 50 distributedquestionnaires, 20 were received by emails and 30 by self-administered. In these received questionnaires, 30 found incomplete and 5were abandoned due to fake response. Remaining15questionnaires were considered for final data analysis. Cluster sampling is an appropriate technique to conduct data analysis for sampling.The information gained from ITindustry sectors provided help to get insights about working conditions, firm performance and the improvement in HR. the selected industries units are involved in implementing latest technical solutions to improve employee’s management and firm performance. In addition, these industries are also reported maximum benefits in terms of employment and technical management issues. Different industry’s technical units considered comprised of, textile, sports, food, leather, and furniture technology. Among respondents, 18% were female and 82% were male.

3.4 Measure

The constructs are used in the study to measure empirical performance, which is pre-tested in prior studies. This is useful to test significance and authenticity of variables and measurable items. The prior studies confirmed use of Likert scale to analyse the variables. The seven point Likert scale started from strongly disagree (point 7) to strongly agree (point 1). This was followed by the meta-analysiswith the use of same measures, as conducted in past studies. In the next process, random sample of some relevant studies is confirmed to find out value of constructs, in relation to IT. The main aim to analyse prior studies was to find out standard methodology they used to code the variables.

The flexibility in the IT industry is based on flexible scale. Respondents were inquired about the connectivity, compatibility and modularity of IT firms. The constructs in this regard were measured on the multi item scale, on the basis of past literature. Reliability value is found out to be 0.879 which is larger than accepted value of 0.70.On the venturing scale, five items mentioned above were diversified to know the value of operation in the IT industry. This result validated the scaleperformanceunder entrepreneurial activities.

3.5 Common Method Bias

All measures and their collection was carried out from same source. Harman’s one factor test was used to find out the variance through common method. Common method variance is a key to get covariance of the constructs. Harman’s one factor test is helpful to find out potential bias in the data set. Factor analysis method in dependent and independent variable is not considered in variance.

3.6 Data collection

Prior to data collection, the questionnaire was sent to IT industry experts to find out a feedbackabout project management and IT. After the receiving of feedback, firm performance and constructs’ change in questionnaire was analysed.The question list in thequestionnaire was 13. The raw data was exported to Microsoft Excel file. Cleansed data was used to determine the composite value of get descriptive statistics. In addition, Pearson correlation coefficient was conducted to find out significance of results.

3.7 Research Action Plan

To analyse the questionnaire, frequency distribution was carried out,i.e. byseparating the response related to each category, i.e. research questions. These categories are relationship between IT and Absorptive Capacity, corporate entrepreneurship, firm performance, human resource management, and effect of IT on performance of firm. Most of thesevariables are interrelated and have causative relationship. This property of variables has make it easy to analyse all the variables and suggest direction of effect.

3.8 Ethics and Potential Problems

There are diverse sets of issues that the data collected might face, such as an issue with fluctuations in-laws, natural conditions, economy, etc. This kind of aspects might vary and influence the generalizability. Time constraints might also influence the research conducted.Organizations must be aware of the significance of this phenomenon, which is associated with the increasing importance of using information technology to develop interdependent tasks to foster interaction among organizational associates. HR practices are the source of an innovative and initiative-taking culture within the organization. Thus HRM leads to enhanced corporate entrepreneurship through the increase in the performance of the employees. Information and communications technologies, when accurately used, offer firms significant opportunities, which are why the organizations must consider information technology as a factor that supports competitiveness and increases organizational performance.

The other aspects of IT, such as IT skills, IT leadership styles, and other IT resources, should be examined, and their impact can be observed on firm performance. Moreover, researchers should examine the consequences of absorptive capacity within organizations such as staff satisfaction and improvement of quality. More studies may be needed for investigating the relationships with are insignificant and whether there are other measures that can reveal a better understanding of the rile of information technology infrastructure in increasing firm performance.

 

Chapter 4- Data findings & Results

4.1 Instrument Validation

Current research study has used nine main variables. The research process was validated in two steps, first was construct reliability and second was the variance of these constructs. There are 24 items in the questionnaire that were aligned on the five-item scale basis. Youndt and Snells (2004) described the 5 item scale which includes the entire process of hiring as item 1, numerous sources of recruitment as option 2, development of employees as item 3, development of employees while using technology effectively was item 4, and how employees recognize as well as use the infrastructure of information technology was 5. Construct validity was calculated on its basis by using convergent validity and discriminant validity basis(Juanru& Wang, 2017). These estimates were necessary to figure to know the consistency of data and understand the operationalization of these constructs.

Eight constructs of this research study are as follows:

H0= Effect of Information Technology (IT) on Firm Performance

H1= relation between Absorptive Capacity and Corporate Entrepreneurship

H2= relationship between Corporate entrepreneurship and human resource management practices

H3= relationship between Corporate Entrepreneurship and firm performance

H4= relationship between HRM and absorptive capacity

H5= relation between Absorptive Capacity and firm performance

H6= relationship between HRM and firm performance

H7= relationship between IT and Absorptive Capacity

Among 50 distributed questionnaire, only 15 were complete, and rest were abandoned due to incomplete information. Data analysis based on these fifteen completed questionnaires were done. To get most out of data, the hypothesis was considered as constructs and coding was assigned to the variables.

4.2 Constructs of this research

Key constructs as variables are discussed and coded as,

FP= Firm Performance

ACCP= Absorptive Capacity and Corporate Entrepreneurship

CEHRM= Corporate entrepreneurship and human resource management practices

CEFP= Corporate Entrepreneurship and firm performance

HRAC= HRM and absorptive capacity

ACFP= Absorptive Capacity and firm performance

HRFP= HRM and Firm performance

ITAC= IT and Absorptive Capacity

All values t statistics show satisfactory convergent validity. At the start, correlation in the constructs was calculated, i.e. standardized deviation and mean values of the model. The mean value and standardization calculated for the model is acceptable in range. Reliability values, composite reliability and loading standardization, is also calculated and shown the table. Composite and indicator reliability is measured and shown in table 2. Indictor reliability has a threshold value of 0.50 while composite reliability 0.70.

Table 1Standardized Loadings and Reliability Table

Constructs/Variables Cronbach’s Alpha AVE Composite Reliability Standardized Loading
FP 0.912 0.752 0.935 0.81-0.84
ACCP 0.87 0.701 0.921 0.76-0.81
CEHRM 0.88 0.760 0.92 0.76-0.86
CEFP 0.90 0.671 0.931 0.75-0.82
HRAC 0.88 0.712 0.920 0.71-0.79
ACFP 0.89 0.671 0.923 0.60-0.80
ITAC 0.879 0.656 0.913 0.70-0.81

 

Composite Reliability and Cronbach’s Alpha values are more than the threshold value, which is 0.7 in the constructs for the model, highlighting a measurement range is acceptable to know the reliability of any item. A complete variance of indicators is calculated by the average difference extracted (AVE), which is devised by the latent construct. Its values in this study are more than 0.50, which is above the threshold. Besides, the factor loadings are under significance level, i.e. p<0.001 so fall within the range. Holding value is significant means they are presenting convergent validity.

Standardized deviation, correlation matrix and Mean values are calculated for the constructs in the following table,

4.3 Descriptive Statistics

Table 2 Table of Descriptive Statistics

  SD Mean FP ACCP CEHRM CEFP HRAC ACFP ITAC
FP 0.86 6.01 0.866
ACCP 0.85 5.96 0.583 0.832
CEHRM 0.90 5.85 0.543 0.370 0.831
CEFP 0.92 5.94 0.561 0.442 0.543 0.851
HRAC 0.96 5.87 0.546 0.380 0.540 0.572 0.843
ACFP 0.89 5.95 0.564 0.381 0.563 0.520 0.542 0.821
ITAC 0.88 5.94 0.562 0.386 0.512 0.532 0.534 0.543 0.815

 

AVE is helpful to show the discriminant validity, and it should be higher in all constructs than the squared correlation, under the degree by which all construct deviate. The table shows all constructs are under the acceptable range, so fulfilling criteria of discriminant and convergent validity. The chart is also showing inter-construct relationship under correlation when there is a significant value.

4.4 Hypothesis Test Result

Table 3 Hypothesis Results

Relationship Coefficient Value Significance level  
ACCP → FP 0.233 *** H1:Accepted
CEHRM → FP 0.238 *** H2:Accepted
CEFP → ACCP 0.343 *** H3:Accepted
CEFP →  CEHRM 0.577 *** H4:Accepted
HRAC → CEFP 0.444 *** H5:Accepted
ACFP →  HRAC 0.153 ** H6: Accepted
ITAC → FP 0.038 * H7: Rejected

Note: *<0.05; and **<0.01

The table shows hypothesis results, according to the results, H1 is strongly supported meaning that absorptive capacity and corporate entrepreneurship are related and IT is strongly affected by these factors while the coefficient for this variable is 0.233, which is significant. H2 is also strongly supported by the results, that means corporate entrepreneurship and human resource management practices are key to affect firm performance; its coefficient value is 0.238. H3 is also accepted that means corporate entrepreneurship and firm performance are linked to absorptive capacity and corporate entrepreneurship, and the coefficient is 0.343, that supports the results. H4 and H5 are also accepted, showing that HRM and absorptive capacity & absorptive capacity and firm performance are playing a key role for an organization regarding improvement in organizational culture and performance, with the coefficient values of 0.577 & 0.444. Statistically significant means the value range is acceptable. H6 is accepted, which is HRM and firm performance, with a coefficient of 0.153. H7 is rejected that describe the relationship between IT and absorptive capacity with coefficient 0.038.

All the hypothesis were positive and accepted, except H7, which was insignificant. The values of data collected from the questionnaire have shown the common perception of the CEO and managerial personnel responded. Efforts related to improving an organization are related to investing in IT while many organizations do not support IT in terms of absorptive capacity and involvement in different matters. Key components of human resource management and IT are discussed in the paper. For instance, part of software and hardware understanding for employees and stakeholders play an essential role for management and to improve the firm performance. Based on collected data results, a detailed discussion is made.

Chapter 5- Discussion and Analysis

In past years, researchers have focused on exploring the impact of organizational development on the performance of firms with the help of many variables. The theory and numeric approaches are found as support for this study because evidence-based findings help describe performance outcomes. Research evidence suggested that firms’ key variables impact overall organizational performance. Drawing on literature, the current research is conducted to identify the key role of variables on the firm’s capabilities regarding IT. It has been discussed that IT capabilities and dimensions are positively influenced by integration and infrastructure. They play a positive role to enhance the performance of the firm(Yunis, 2017).

Findings of the current research study provided substantial support to literary evidence regarding firm performance. Results have shown that IT has a significant influence in the field of building organizational capacity and bringing improvement. Firm based HRM practices are increasingly influenced by IT approaches, to offer information to employees and bring compatibility(Covin& Miles, 2015). Current research has built seven constructs/hypothesis to identify the impact of IT on the performance of firms(María Teresa Bolívar-Ramosa, 2013). Results have revealed that IT-based strategies have a direct impact on the organizational atmosphere. The flexibility and IT-based integration are playing a certain role to manage business ventures as well as the firm’s performance.

Among all the variables (that show positive results/supported by research and data), one variable was found as insignificant. Results did not support it, it is likely that in some organizations, the required structure of the firm’s operations was not followed to build the absorptive capacity. It is also likely that the data collected was insufficient to support this hypothesis. According to this finding, absorptive capacity is not related to IT that can have an insignificant impact on flexibility, integration and transforming knowledge in a firm (Abedin Piry1, 2013). To that extent, the collected data from different companies CEO and managers can be linked to this result. The findings suggest that the firm should focus on key performing frames before engaging in IT-based activities.

The notion that HRM is related to firm performance, no matter whichever business company is operating is true. The insignificant relationship can highlight the worldwide business operations in companies that are not focusing on performance management but do not understand the role of IT in acquiring absorptive capacity (Zahra &Covin 1995). Reason for insignificance can be the variable nature of the industry, for instance, for this research, different units of industry like textile, sports, leather, food and furniture are considered. IT sector operating in all these industrial units has to focus on absorptive capacity, but it is not likely to be prevalent in all the organizations.

The study inferred that business innovation and alertness depend on the amount of acquisition of new knowledge from the environment and how firms use market opportunities. As in collected responses, it can be seen that not all the respondents are satisfied with prevailed practices in their firms about data sharing systems, business units and compatibility. The study investigated the concept of corporate entrepreneurship and its impact on firms’ performance. It is truly identified that the pursuit of entrepreneurial initiatives is essential for the transformation of the established organization. Corporate entrepreneurship performance is significant for organizational learning as it accelerates the firm’s competitiveness, hence performance (Bharadwaj A., 2000).

Current research has provided a dimension to understand the IT firm’s performance factors, with a specific focus on corporate learning and human resource practices. It is seen from past literature that IT infrastructure helps the company acquire innovation and learning since it identifies business practices integral to the firm’s performance. IT resources for a company are positively related to show the impact on products, services, and decision-making process. IT firms also need to establish corporate rules and standards that enhance corporate entrepreneurship and its impact on company standards (Rico and Cohen 2005). They also believe in providing a compatibility platform, which can effectively help business units. The corporate framework allows managers to do a sharable system and manage documents under audit. Training and development framework is also necessary for IT firms, to deploy new techniques, hardware and software functioning (Zafar, 2016). Most of the corporate entrepreneurship segments view learning and training a critical part for the firm’s performance (Janson &Wrycza1999).

The study allowed the understanding of the possibility that human resource practices are fundamental to consider when it comes to improving the performance of a firm. The human resource practices and management aspects are critical to understanding since they offer native support to the mechanism of growth as well as innovation. The managers target innovatory aspects under training and learning regarding new products. HRM also plays a crucial role to serve company, regarding recruiting and talent acquisition strategies. The current research study also offered evidence for HRM significance and its role to improve the IT firm’s performance. HRM practices are key to consider, when it comes to recruitment, decentralization, job security and information sharing aspects. Hierarchy of a firm is necessary to get influenced by the business strategies adopted by HR (Naman and Salvin 2012).

Results of the study show that superior IT practices are involved with better management, and absorptive capacity related to corporate performance. It is truly found out that IT firm work with HRM practices and this support is substantial when viewed in terms of perceived benefits (Bharadwaj A., 2000). The scope of understanding operates within positive influence acquired from the entrepreneurship. Literature supports this concept by illustrating the role of new competencies required to boost a firm and enhance learning. The resource-based approach is also used by authors to know the relationship between the firm’s performance and IT. This tool has been proved significant to understand the strategies that companies adopt, to manage competitive advantage (Antoncic&Hisrich 2014).

The study attempts to describe the positive impact of IT on the performance of the firm under many dimensions that fulfil the criteria. Most of the variables used for this measurement proved their relationship, and only one variable, i.e. absorptive capacity, did not fulfil the criteria of measurement. The result based evidence can conclude the role of IT in managing the firm’s performance under sophisticated technology and elements. This study has shown a unique impact of IT that performs well when it is utilized with other variables. The scope of understanding is extensive due to involvement of multi-reach variables.

Chapter 6- Conclusion

Current study investigated the effect of information technology on firm performance. To accomplish this objective, the qualitative framework for the study was devised. With the help of questionnaires, CEOs and managerial personnel from multiple industrial units were selected. Performance is the measure of any organization that helps companies get substantial support to manage efficiency. The research study identified the main hypothesis related to absorptive capacity, corporate entrepreneurship, HRM practices, IT and firm performance. To know the key relationship and impact of these variables on the firm’s performance, a comprehensive investigation was carried out.

The empirical study provided substantial support to the existing literature, i.e. current results are in accordance with past findings of researchers; only one result found insignificant. The finding predicted that information technology is a substantial driver for the performance of any firm. The scope of organizational structure is associated with key prevailed practices because these practices are determined by human resource management. For example, recruitment, training, learning, talent acquisition and different work-related activities for employees are conducted by HR personnel, so it is imperative to consider the role of information technology.

In previous studies, it was confirmed that IT is the main predictor of making the structure of the organization. The performance of the organization is likely to be affected by the implementation of current IT practices, the involvement of employees. For these companies, it is also investigated, how absorptive capacity can influence the work practices in IT firms. The main role of absorptive capacity allows employees to absorb relevant knowledge for activities, and it is beneficial for employees in terms of identification of main values, whether they are from internal or external sources. Firms truly implement this knowledge on business activities and decisions, so make an effective contribution, when viewed in terms of necessary equipment. Technological firms understand the role of absorptive capacity as it works significantly for the transformation of technology for product development.

Findings suggest that if a company identifies the role of infrastructure and investment for effective functioning, it can make significant contributions to the performance. There is a negative impact observed for companies, where required investment or infrastructure is not considered, for instance, research indicated if absorptive capacity is not fully implemented in the framework of business, IT expertise and functioning do not perform at a significant level. The HRM practices and corporate entrepreneurship have a direct impact on the firm’s performance. Yet, there should be other factors that can support it, for instance, sharing of values, product diversification and business units.

The findings of other studies conform to current research findings in terms of implementing research practices, better employment screening, talent acquisition and adoption of technical software. The evidence suggests that the use of relevant software and hardware not only enhance the efficiency of existing work practices but also set standards for business values. IT productivity allows the transformation of the existing business culture by incorporating better values and significance. If necessary software and hardware are provided to employees, to enhance their efficiency and cope up in the modern work environment, it will work on financial profitability grounds. The improved profitability ratios can be market share, growth, market value, and key operational dimensions.

To acquire the full scope of workplace expertise, human resource management is responsible for identifying core values for performance. It works with improved functionality and business aspects if employees are measured with the necessary expertise. Due to the implementation of required software and business units, IT firms experience flexibility in most uncertain environments that help bring openness to the best learning atmosphere. Mostly such firms also offer proper control to effective communication practices. IT functions empower firms to acquire the required responsibility and authority that facilitates learning. More adaptive capacity is sophisticated as it gets higher terms because it works with organizational empowerment.

Research evidence reported that IT had been one of the main antecedents to increased market share and stable sales(Naman and Salvin 2012; Zahra, 1991, 1993; Zahra and Calvin, 1995; Kaya 2006). Most importantly, with the implementation of IT software and skills, customer satisfaction is attained, when indirectly measured from HRM practices. Application of IT processing allows the organization to spread the increased flow of information among employees. This process helps organizations acquire competencies and competitive advantage. With the influence of organizational expertise, the flexible strategic report is attained when its productivity is measured. The study contributed to present some solid evidence-based results that are compatible with past research and provided a threshold for further research.

The established relationship between key variables of study like HRM practices, corporate entrepreneurship, and IT activities discussed that an IT firm could improve its performance if the necessary focus in maintained about performance outcomes. The study highlighted significant paths for IT firms, under capability dimensions and IT expertise. The current study has contributed to the existing literature by providing a perspective on IT capabilities, requirements and contributory factors for the performance of a firm. IT industry experiences a positive relationship between HRM and operations. The support of IT is inherent in all aspects of HRM practices since it works in multifaceted ways. New and existing IT practices must be ensured by firms, to boost the necessary expertise and maintain skill level in the workplace.  Results discuss that IT investment should be focused in future for all the IT firms and departments since they enhance the scope of work and broaden employees’ horizons. Research has also mentioned future orientations for research related to IT firms’ performance.

6.1 Recommendations and Limitations

Research study has some limitations. The selected participants of the study are only CEOs and managers. Small sample size make results’ insights limited so deep insights are not observed. Although this sample size is considered right for such kind of survey but possible to reduce the true insights. All the participants were well informed about the nature and purpose of this study, so it is possible that some of the opinions are biased. In this study, while estimating the impact of business ventures, some of the aspects can be underestimated due to diverse IT-based activities. Another possible limitation can one-dimensional nature of the measures taken for performance.

Results of the study call for certain recommendations, for example, firms’ performance is likely to be improved by making efficient use of human resource management practices. It is also recommended that IT practices in companies should be incorporated in accordance with the absorptive capacity. This will not only improve the performance of the firm but will also manage the demand for information processing. Organizational management should make correct and appropriate decisions regarding employee recruitment and acquisition of talent. IT firms should focus on all the aspects of product development and its diversification regarding software, hardware, human resources and telecommunication.

HR practices and adaptive capacity concerning IT firms are necessary to develop human resources skills. It should be prevailed and developed in all IT firms since it will acquire new knowledge, supplier’s information, external sources and market opportunities. These activities will outperform the organizational learning and development of expertise in employees. For the current study, absorptive capacity is insignificant that highlights the necessity to work with capabilities are inherent in all the IT firms used for this study and management should focus implementing versatile techniques and involve all the employees’ sources in better assimilation of activities.

 

References

Abedin Piry1, H. H. (2013). The Role of Information Technology in Human Resource Management. Journal of Basic and Applied Scientific Research, 1034-1038.

Ali R Tafti, S. M. (2009). Complementarities Between Information Technology and Human Resource Practices in Knowledgework.

Armstrong, C. (1999). Information technology assimilation in firms:The influence of senior leadership and IT infrastructures. Information Systems Research, 400.

ARMSTRONG, M. (2002). A Handbook of Human Resources Management Practise. Czech.

Bharadwaj, A. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. MIS Quarterly, 169-196.

Cordery, C. (2017, May-June). INTELLECTUAL CAPITAL– ENHANCING HR, ABSORPTIVE CAPACITY, AND INNOVATION. Human Resource Management, 56(3), 431–454.

GROVER, G. D. (2005). Types of Information Technology Capabilities and Their Role in Competitive Advantage: An Empirical. Journal of Management Information Systems, 222.

Hina Zafar, M. H. (2016). RELATIONSHIP BETWEEN MARKET ORIENTATION, ORGANIZATIONAL LEARNING, ORGANIZATIONAL CULTURE AND ORGANIZATIONAL PERFORMANCE: MEDIATING IMPACT OF INNOVATION. South East Asia Journal of Contemporary Business, Economics and Law,, 40-56.

Juanru Wang. (2017). Subjective well-being, knowledge sharing and individual innovation behavior: The moderating role of absorptive capacity. Leadership & Organization Development Journal, Volume: 38 Issue: 8, 400.

Liang, T.-P. (2010). A resource-based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 1138-1158.

María Teresa Bolívar-Ramosa, V. J.-M.-R. (2013). The effects of InformationTechnology on absorptive capacity and organisational performance. Technology Analysis & Strategic Management, 905-922.

Ömer Faruk Ünal, M. M. (2012). The Impact Of Information Technology On Human Resource Practices And Competencies. 3rd International Symposium on sustainable Development, 248-255.

Pérez‐López, S. (2015). Information technology competency, knowledge processes and firm performance. Industrial Management & Data Systems, Volume: 112, 330.

Petti, C. (2013). Technological entrepreneurship and absorptive capacity in Guangdong technology firms. Measuring Business Excellence, Volume: 17 , 300.

S.D Gardner, D. L. (2003). Virtual HR: The Impact of Information Technology on the Human Resource Professional. Journal of Vocational Behavior, 159-179.

Sweeney, J. (2015). Information technology use as a learning mechanism: The impact of IT use on knowledge transfer effectiveness, absorptive capacity, and franchisee performance. MIS Quarterly, 400.

Turner, D. E. (2016). nformation Technology Infrastructure Capability’s Impact on Firm Financial Performance: An exploratory Study. Journal of Computer and Information systems, vol. 40, 872.

Ulrich, D. (1997). HR of the Future: Conclusions and Observations. Human Resource Management, 175-197.

Yang Chen, Y. W.-A. (2015, September). IT capabilities and product innovation performance: The roles of corporate entrepreneurship and competitive intensity. Information & Management, 52(6), 643-657.

Yunis, M. (2017). Impact of ICT-based innovations on organizational performance: The role of corporate entrepreneurship. Journal of Enterprise Information Management, Volume: 30, 300.

 

 

 

Pages:10

Case Study Questions

Pandemics do not just affect health, they also rip individual economies aspect too. For many people  affected  by  the  coronavirus,  including  those  who  do  not  fall  sick,  economic  survival will be a primary concern. When businesses closeand workers no longer get paid, the bills for unpaid  rents,  mortgages  and  consumer  loans  quickly  accumulate.  Cities  have  already  shut down of their transport services, shops, cafes and cinemas. Mass lay-offs are on the horizon. Unemployment insurance willcover some, at least for a time. But self-employed and temporary workers, and households that live pay-cheque to pay-cheque, do not have such buffers.The 2008 crisis should have been a reminder that debt is not a substitute for income. Likewise, ensuring households can afford the basics of everyday life by broadening access to loans and credit cards is no replacement for effective social policy. But instead of heeding these lessons, governments focused on fixing the financial sector, bailing out the banks to ensure they would lend again.As  a  result,  we  are  now  watching  two  overlapping  crises  unfold:  the  coronavirus  pandemic, and the economic threat it poses to our debt-fuelled economy.

 

We urgently need debt relief –especially  for  households  at  the lower  end  of  the  income  and  wealth  spectrum.  Most interventions  that  governments  have  taken  so  far  have  targetedfinancial  markets   and businesses. Unless governments also implement measures aimed at indebted households and renters, such measures are unlikely to prevent a meltdown driven by rapidly falling demand for goods and services. The  economists  Gabriel  Zucman  and  Emmanuel  Saez  have  called  for  asocial  insurance schemeto  tackle  the  economic  shock  wrought  by  coronavirus.  This  would  broaden  the government’s role, making it not just  a  lender  but  a  buyer  of  last  resort.  The  scheme  would compensate for the demand that has evaporated from the economy. With the airline industry, for  example,  if  demand  for  flights  drops  by  80%,  the  government  would  buy  80%  of  plane tickets.  Small  and  medium-size  businesses,  which  are  the  least  insulated  against  economic shocks,  are  most  likely  to  benefit  from  this  intervention.  Still,  on  its  own,  this  would  not alleviate the stress of many deeply indebted households.

 

To  be  sure,  it  is  not  easy  to  tailordebt  relief  to  only  truly  distressed  households.  There  will always be free riders who will take advantage of debt relief packages without needing to do so. But this should not prevent governments from intervening now. There is no better example of an  exogenous  shock  than  coronavirus.  The  overriding  concern  today  should  not  be  moral hazards, but massive default rates that will leave millions of people destitute.To treat the economic fallout of coronavirus, governments should directly assume the debt of high-risk households. It is often said that the public health of the majority is determined by the most vulnerable in society. The same logic applies to a healthy political and economic system: its stability depends on how it treats its weakest members. Hedging our bets on an economic system that has neglected these truths and instead prioritised wealth creation at the top has put us all at risk. There is still a small window to rectify these past wrongs, by urgently granting debt relief to the households worst affected by coronavirus.

Source: Adapted and modified from The Guardian, 18 March 2020, Why debt relief should be the answer to this coronavirus crash, viewed on 26 March 2020, <https://www.theguardian.com/commentisfree/2020/mar/18/debt-relief-coronavirus-crash>.

Question 1

Evidence the group of life-cycle stages being affected most during the Coronavirus crisis?(30 marks)

Question 2

Discuss the financial concern encounter by household during the Coronavirus crisis (note: To answer this question, you need to ask at least FIVE (5) persons regarding the types of financial concern). (30 marks)

Question 3

Diagnose the TWO (2) Malaysian social securities’ being assign by government to ease the financial burden for household? Discuss the mechanism functions on how to help the affected household.  (40 marks)

Case Study Answers

Economy during Coronavirus

Question 1

Evidence the group of life-cycle stages being affected most during the Coronavirus crisis?(30 marks)

 

The economic business cycle is an indicator of the tide the economy usually follows through time. It consists of six major potions namely expansion, boom, recession, depression, trough and recovery in cyclical order and the company business cycle, hence, derives stages from the macro business cycle namely launch, growth, shakeout, maturity, and decline. The coronavirus has become a global crisis in a very short amount of time, and where many economists had predicted a global recession in 2020, they now foresee a world depression because of the severity brought forward by the novel virus and what its solution entails for now. The ripple effect of the virus is extremely important to be studied and analyzed to understand the new situation that the world might face and for that product life-cycles are essential to be looked at. Once the problem has been targeted, it might be easier to deal with it with a focused solution.

It must be understood that in an economic system followed today, one person’s spending is another person’s income. Added to this phenomenon is the undeniable reality of the strongly interconnected world we live in today that entails that if some mega disruption is caused in one part of the world, other countries are bound to feel the impact. The financial indicators used to explain the position of the life cycle commonly include cash flow, sales and profit. Taking a closer look at these will enable analysts to predict which one is being the most negatively impacted by the virus.

Sales mean the sale revenue generated by the exchange of good and services, and because of the virus, buyers are not encouraged to purchase because they are bound to stay at homes and follow social distancing. Profit entails the surplus amount earned on the product by subtracting the total costs from the total selling price, and since the sales have gone down by a large margin, profits have fallen. The most hurt sector appears to be the cash flow as it forms the basis to allow the impact on sales and profits. It is important to remember that the economy is the most stable when it is the most liquid, in other words, when the money flow is continuous, and there are no pauses. However, the epidemic is of such nature that has become a significant barrier in the flow of cash. The global demand has plummeted drastically as a result of almost one-third of the entire world being in lockdown. This can be evidenced by the fall in the oil prices as a result of a fall in demand. Here although this might benefit the oil importers, the oil exporter will lose out.

The hindrance in the cash flow has resulted in negative cash flow where the intake of money is lesser than its outflow. These can be felt by the governing bodies, especially as despite the cut down in spending by the people; the government has to support its people by giving out unemployment benefits, subsidies and easy loans.

Conclusively, the famous statement that “cash is king” is found to be evident in this scenario where the difficulty in cash flows are leading the world into an economic turmoil where many economists predict that it might be worse than the 2008-09 crisis. After analyzing this, decision-makers must introduce reforms and changes to fix the system to minimize the negative impact on the people.

 

 

 

 

Question 2

Discuss the financial concern encounter by the household during the Coronavirus crisis (note: To answer this question, you need to ask at least FIVE (5) persons regarding the types of financial concern). (30 marks)

 

The economic impact of the coronavirus seems unparalleled as many economists are predicting an economic depression to come. Many households are worried how the effect will affect them, but the most stressed are the daily wagers, whose income is dependent upon the very places that are being shut down and due to the lockdown, they are unable to carry out their jobs.

Daily wagers include people who do not have a fixed income but whose wage is dependent on how many orders they receive for their individual assistance, such as plumbers, electricians and labourers who are not linked with any formal sector firm. Lockdowns have been imposed in many countries to reduce the spread of the virus, and resultantly, these people are getting no orders and hence, in essence, are unemployed. Unemployment is the most feared outcome many households might face because of this pandemic. In such cases, many governments have come up with unemployment benefits, such as in Pakistan the Prime Minister announced that 200 Billion Pakistani Rupees would be distributed among daily wagers during this trying period.

Another problem the households are facing includes the payments of loans and rents during this pandemic. Many wagers have received payment cuts due to the pause in production cycles. Hence paying bills, repayment of loans, instalments and paying rent can become a great source of stress for many households.

Moreover, another one of the primary concern for many households appears to be coping up with raised prices of necessary goods in their local markets coupled with the shortages of some products as a result of supply chain disruptions and panic buying.

Furthermore, those households that have a single breadwinner feel severely burdened during this pandemic. Especially the ones who are daily wagers and small business owners who are taking a severe burn from the crisis. The UN reports that 220 Billion Dollar loss might be faced in developing countries.

Additionally, the households that derive their incomes from those industries that are unable to adapt to the most suitable pattern in the crisis, in other words, are unable to convert their business and industry to a digital platform, such as spas, event, tourism, are facing a severe blow as well. Many businesses like the education sector and some medical advisory bodies have digitalized their structures and are rather capitalizing from this epidemic while the business that is unable to do so either because of their nature, or by the lack or skills, resources or structures, are suffering. This domino effect reaches the households of these businesses, and hence they feel the burden of the economic hardships under the covid-19 emergency.

 

 

Question 3

Diagnose the TWO (2) Malaysian social securities’ being assigned by the government to ease the financial burden for the household? Discuss the mechanism functions on how to help the affected house. (40 marks)

 

The Malaysian government has taken plausible action to ease the economic hardships felt by its people. Many social security policies have been made in an attempt to minimize the financial fallout of the coronavirus. According to the Malaysian Inland Revenue Board some leniencies in the taxation department include the announcements that “No penalty will be imposed on late payment of taxes provided the payment is made by 30 April 2020”, “there is an extension of time—until 30 April 2020—to submit Form CP204B, Submission of Notification of Change in Accounting Period, which is due in the period from 18 March 2020 to 29 April 2020”, and “An extension of time until 30 April 2020 is allowed for submitting documents for tax audit or investigation, otherwise due within the period of 18 March 2020 to 29 April 2020”. Further, the interim government of Mahathir Mohamad also came up with economic aid, specially dedicated to the country’s tourism industry. About 4.8 Billion Dollars have been dedicated to supporting the tourism industry on top of the fringe benefits included in the package for the industry. These two policies targeted towards taxation and tourism will ease out the economic strife of many households.

 

The ease in taxation is an indication of the fact that the Malaysian government understands that health comes first and is the primary concern. Hence, the delay in tax payments granted by the government to its people will not only increase people’s trust in the government but will also encourage them to stay at homes and put their heaths as a priority as the date extension has bought them time. The Malaysian households have gotten hope that their government is with them during these trying times and hence has reduced the pressure of filing out tax returns in the middle of an epidemic.

The second policy that is solely targeted towards the tourism industry is an important one is stabilizing the households as tourism is one of the major industries of the country as evidenced by the fact that it forms about 13.3% of the country’s GDP (2018 Report). A large portion of the Malaysians are involved in this business, and many low-income families too are linked with the tourism industry. Hence, providing reliefs to the industry will target the people, low-income households, who are expected to be the most hurt during the economic struggle.

Hence, it can be observed that the Malaysian government is dedicated to standing together with its people in these difficult times by proving them with social relief policies in places where they need it the most. The taxation department and the tourism industry concerns many and covering these two entails that people related to these aspects will find some relief and find peace in their household to an extent.

 

 

Pages:5

The COVID 19 pandemic has shocked the world suddenly. There are no clouds when this crisis will ends. However, we to get your help in identifying the following ”
– What we need to capture for this experience?
– How we can capture the values?
– What we can do now, and after the employees come to work again?
And anything else that we need to plan for.

Article

It would be an understatement to say that the novel coronavirus has changed the ways of life globally. The virus first emerged in the Chinese city of Wuhan and slowly encompassed about 210 countries, resulting in the deaths of more than 1.5 million people in just a mere five months. The scale of covid-19 might be global, but its wave has not hit every country equally at the time as the number of reported cases and severe ones as well appear to be far higher in Europe and the US than in the rest of the world. China claims to have “flattened the curve” and has reduced restrictions related to social distancing, presently the only solution available for covid-19. This article will explore the changing way of life, lessons learnt from living in quarantine, the economic impact, and when life gets back to the “norm” (or will it?).

The coronavirus outbreak has changed a lot about normal lifestyles. With the closing of schools, universities, prayer places, shopping malls, parks and almost all the places except the hospitals and quarantine centres, a virtual lifestyle has peaked as meeting, classes and appointments have shifted to video calls over the internet. Along with the self-isolation policy, all of us are to follow to flatten the curve and reduce the spread of the virus, the closing of institutions for some has brought negative feelings. Another major change in the ways of life is that a safe distance of about 6 feet is to be maintained and no physical contact ought to be made with people who don’t physically live with you. This means that the affectionate gestures of meet and greet, such as a handshake or a hug, have vanished. These simple things in life are being missed by many so much so that a sense of fear and paranoia too has prevailed. Some people are structuring creative schedules as coping mechanisms such as cooking, giving themselves a haircut, painting and catching up with their readings. Additionally, travel bans have been implemented, and public gatherings made illegal. Quarantine and the lockdowns are new for mostpeople, but the threat of the deadly virus is forcing people to obey the order, though there are some exceptions.

The covid-19 outbreak has learnt numerous and profound lessons. Many people have realized that they have been taking simple things in life for granted and claim that they will appreciate life more after the battle with the virus is over. An important lesson leant from the virus is the fact that even significant parts of the world were unprepared for the virus, even after knowing the damage it had caused in Wuhan. The lack of efficient leadership on a political level has made people see the major loopholes in the healthcare and medical branch. For instance, the President of the US was warned time and again to prepare for the outbreak of the virus. Still, he kept on ignoring the advisory personnel until it was too late and not the US is the most severely affected country from covid-19, having lost more than 40,000 lives in just a month and a half. Despite the warnings of many scientists that the world needs to prepare for a pandemic, even the most developed countries ignored the call and are now suffering because of their ignorance.

The Chief environmentalist of the UN said, “The separation of health and environmental policy is a dangerous delusion. Our health entirely depends on the climate and the other organisms we share the planet with.” Hence, orders are being given to call off the unhygienic intake of food and the suggestive time to time washing of hands is proving beneficial for fighting against the virus.

Further, the efforts of the medical administration including, doctors, nurses and the rest of the medical staff, is extremely plausible as they have been fighting for their patients by putting themselves at risk and sacrificing meeting their loved ones to protect them. They have been declared the frontline fighters and their efforts have been acknowledged by the entire world.

Another eye-opener for everyone has been the positive impact the virus has had on nature. The outcome of social distancing has meant that fewer cars are on the road; less space is occupied by the man that leaves more space for nature. Many factories have stopped production, lessening the air pollution index in many cities.  According to a study done by Carbon Brief, a specialist outlet, the emission of polluted gases have fallen drastically, such as the carbon dioxide emissions fell by around 25% in China. There are many claims made that even the depletion of the ozone layer has slowed down and has instead recovered to an extent.

An important and worrisome impact of the virus other than the biological aspect is the economic aftermath. Many economists had predicted a world recession in 2020 before the pandemic, but this event has worsened it, and many global economists now suspect an economic depression. People being locked away and not producing materials is putting an immense burden on the economy. Hence many economists have been in favour of removing the lockdown, claiming that even if people survive the pandemic, the economic hardships afterwards might result in desperate times that may lead to their demise.

Leading world economist James Meadway stated “the correct Covid-19 response isn’t a wartime economy – with massive upscaling of production. Rather, we need an “anti-wartime” economy and a massive scaling back of production. And if we want to be more resilient to pandemics in the future (and to avoid the worst of climate change), we need a system capable of scaling back production in a way that doesn’t mean loss of livelihood.”

 

The coronavirus outbreak has made us realize how frail our market systems are. There are global alarm and speculation, and even governments are afraid that these systems might break down as supply chains are disrupted, social care is challenged, and healthcare has become questionable. Hence, a shift from the conventional economic system might provide a solution.

Many believe that this crisis has triggered a push towards economic imagination.

 

Finally, the most awaited question on everyone’s mind seems to be about going back to normalcy. It must be noted that many thinkers believe that the coronavirus is here to stay until its vaccine has developed. If it does not develop soon, then the period of social distancing will continue for a very long time, maybe even a year or two as postulated by many, such as analytical thinkers of the Business Insider and many more. However, some places that have successfully flattened the curve and have removed some restrictions such as China and Hong Kong. They are on their way back to the normal life, but it must be remembered that in the global village of today, no country can survive without others and if major world countries take longer to reopen their system, then the fully functional countries would not be able to continue trade and commerce that would naturally impact their economic and social systems.

 

It can be said that although there have been many pandemics before, this one feels completely new as the era it targeted did not expect it at all and despite the world being transformed into a post-modern world, it still lacks the basic necessities of proper health care and hygiene. The quarantine life may seem a bit bland as compared to the previous jovial life; it is a duty on all of us to protect ourselves and our loved ones from the heinous disease. Thus we should follow the instructions given by the authorities and hope for better days.

References

Blodget, Henry. When Will Life Go Back To Normal Again? Insider Today: Business Insider.

 

Oroschakoff, Kalina. 6 Ways the Coronavirus is Changing the Environment. POLITICO.

 

Torres, Ella. How life has changed since coronavirus struck. ABC news.

 

 

 

 

 

 

 

 

 

 

 

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1.

Answer. The greater part of the individuals needs the motivation to like their occupations and execution in an ideal manner. A few people are riches inspired, while others discover acknowledgment and rewards specifically spurring. Inspiration force inside the working environment has a straight contact on specialist yield. Individuals who are encouraged and enthusiastic about their transporter complete their regular employments to the best of their inclination support accordingly. Motivation is gained from the contact of both conscious and oblivious factors, for example, the power of want or need, impetus or prize estimation of the objective, and desires for the individual and of their friends. (Rabideau, 2020)

How about we take the case of our Leader in debate society on campus, he is exceptionally energetic with the vast capacity to incite feeling; he is extraversion which makes him so chatty and emphatic he likewise has an excellent nature and he is helpful as well as trusted. Henceforth, every part of his character is loaded with inspiration, and he can get two the whole group. Additionally being a successful leader and achieving objectives implies functioning admirably together with others both inside and outside the organization. To work viably together, pioneers need to see one another. This getting comes, at any rate to some degree, from perceiving how individuals contrast from one another, that is, from valuation for character characteristics.

Everyone who is leading or managing needs some basic needs like self-actualization, physiological needs, and safety as its comprehensively shown in Abraham Maslow’s hierarchy theory, his theory deals with meeting the core necessities, which include well-being, safety, belonging, and esteem. To implement this at work, managers/leaders can apply a variety of training and programs that celebrate differences in people. Safety issues are governed by law, but when someone takes an extra effort to look at things like goals or job function and design, it adds to followers’ morale. One should reduce the use of authoritarian methods that raises fear in Peoples. (McLeod, 2020)

Followers should be regarded by their Managers and associates during working hours. Besides, laborers ought to have the option to develop an activity plan for singular achievement. Same in the Hawthorne theory, that is the productivity theory dependent on the predicament of men to work. This incorporates shifts hours as well as breaks. It likewise includes observing them as a basic element of motivation to increase their performances. Hawthorne found that individuals were increasingly imaginative comprised of being watched instead of changes in their physical working conditions.

It can be concluded on the fact that motivation can aid immensely in enhancing the performance of any individual. From appraisals to appreciation, motivational speeches to leading from the front, all these factors aid immensely in the advancement of any individual. Whether the team members are unprepared or fearing, a brave leader can aid in rising up their level of motivation.No matter how a predicament is, they can perform beyond their own expectations primarily on the basis of being motivated by a self-motivated leader.

2.

Answer. Yes, I do agree with the statement that a satisfied worker performs well at the workplace. Employee satisfaction is highly recommended as one of the most integral elements in making his work span at a workplace, fulfilling and happy. Many measures can make an employee satisfied at the workplace, and that can make his/ her time at the firm satisfied. For instance, If an employee is unsatisfied with his/ her job title or description. They will certainly not be able to perform well.

If a person who was hired as an accountant is given the responsibilities of marketing, just because they had a team member leave the company, that will undoubtedly increase the level of dissatisfaction of that employee on that job. If the person is dissatisfied, he/ she will give less effort and eventually lose the job. A person with accounting capabilities won’t do marketing that well. Another example is the late hours. If an employee is forced to sit late hours without a proper incentive, he/she won’t be able to work following the demands of the same level of motivation and hence become unsatisfied with the job. (PUSHPAKUMAR, 2008)

Appreciation is another major element in the making of a satisfied employee. If a person achieves immensely and the boss doesn’t appreciate his/her effort, he will undoubtedly lose interest in performing well and become less satisfied with the work. Likewise, if the pay doesn’t increase despite he/her playing so well will end up the job dissatisfied person & employee. Payment is the integral element that makes the person satisfied with the job that leads to performing well. Adding to that, Feedback is also critical, for an employee that gives them the satisfaction that how are they performing. If they are not performing well, they must be told, and if they are, this should also be said to them. (Deepa, 2014)

Policies and practices at the workplace also aid in making an employee not satisfied with the work that they are doing. If the systems are rigorous and the employee works with a different mind frame, he won’t be able to attain that task appropriately. If the firm’s policies and practices are incredibly flexible and the employee likes working in an organized workplace with equal policies applicable equally for all, he/ she won’t be able to work at the workplace with the same level of motivation and lose job satisfaction. (PUSHPAKUMAR, 2008)

Hence it can be concluded on the fact that, if an employee is not satisfied with their work from any of the above viewpoints or in reverse, is confident with them, it will automatically impact their level of motivation at every level, and they would not only be able to give their 100% but also achieve their goals to the best of their abilities and excel at every level. The workplace environment, policies, appreciation, and care received from co-workers, all work excellently in exact accordance with the level of satisfaction at the workplace.

3.

Answer. The world of work is changing rapidly nowadays from remote offices to working on your phone from anywhere in the world. Technology has been a significant factor in transforming the whole idea of the workplace. The rules and routines have become flexible with deadlines becoming a part of the method. The use of technology has made it a lot easier to travel and do work, both at the same time. Employees moving across the globe do this for fun while they go from one place to another for meetings.

They have become extremely vigilant and from email’s many workplaces work on WhatsApp groups. Teams work side by side on projects and keep updating regarding the plans with the team members where ever they are. Adding to that, ideas and innovation both mean immensely as compared to consistency and performance. The elements of creativity and dedication both work alongside the long-lasting workplace relationships that impact the workplace environment. Social Media groups have also intervened where co-workers from different groups work together.

Another element is the importance of skilled workers that is increasing across the globe as a fa factor in increasing productivity and efficiency. Skilled workers, not only aid in building prodigies but also train the junior co-workers to make to work side by side. They also have better chances of secure jobs and long-lasting careers. They rely on skills to cover gaps and enhance their skills further that leads them to gain even more financially. Hence their skills as well as performance both take them ahead of others with better chances of getting increment and promotions quickly.

Adding to that, strategic skills are also becoming integral at workplaces, and organizations work as per long-term and short-term strategies to run their business activities. Moreover, it is not much about remaining stuck in the same hierarchies and working under similar bosses. Once a person is not satisfied with working under one boss, they can go up to talk to the senior management to get a hold of their own team. It’s all about ideas, innovation, and if an individual lives up to these, they can be their own boss.

Entrepreneurship is also underway across the globe with people from around the world, bringing up ideas and willing to give their products around the world. Amazon and eBay are the two new market places where people from across the globe place their products and sell directly to the customers. Workplace and large warehouses have also been replaced with modern-day digital offices and workplaces have been wholly digitized which has led to the old traditional way of working extinct and new immersive ideas are being injected. It can be concluded on the fact that all businesses over the years have digitized and have led to fresh business minds emerging and giving their 100% to make the overall market grow as well as make working easy. All these developments are supported and accepted globally now.

4.

Answer. In an institute, attribution theory is proposed to assist a person in understanding the reasons for human behavior. This hypothesis is related to the impression of individuals busy working. The motivation behind this conversation is about the attribution hypothesis of organizational behavior. It portrays the situation of this theory in clarifying execution grinding away with the utilization of models and realities. It will talk about the reason and capacity of this theory incomprehension of the behavior or impression of individuals in the association. To know hierarchical conduct, it is basic to think about organizational behavior. (Dasborough, 2011)

Machines or structures are not the 2 elements that formulate an organization. All things considered, it additionally needs individuals who associate with one another to achieve an aggregate target of the association. As per Robbins, organizational behavior helps in understanding what individuals at work think and do in an association. It examines the impact which the gatherings, people, and hierarchical structure have on behavior inside the associations for applying the information for upgrading the viability of the association.

There are different reasons why associations should utilize the speculations of organizational behavior. The essential objective is noteworthy difficulties, which the association confronting is changing in differing workplaces. Organizations are getting progressively different as far as race, ethnicity, and sex. Everytheory of organizational behavior is made for understanding a fundamental part of individuals and association. The attribution theory of OB is intended to follow the observation and to use in the dynamic procedure in the association.

Attribution theory was acquainted with clarifying how we evaluate the people in an unexpected way, contingent upon the importance we credit to a given activity. By and large, this theory suggests that when we see the conduct of a person. This is a critical theory for the associations since it can help the top administration in understanding the explanations for the workers’ conduct. It can likewise help the representatives in understanding the musings about their practices.

Consequently, on the off chance that you can comprehend that why you are carrying on with a particular goal in mind and why others around you are doing as such, it implies you have a superior comprehension of others, yourself, and generally speaking association. The impression of the purposes behind conduct can affect the activities and judgment of both the workers and managers. It can assume a fundamental job in the inspiration procedure. It is noteworthy to apply the attribution theory in a firm for understanding the conduct of the representative grinding away. It can help the individuals in understanding their accomplishments and another person’s reaction.

There are a few components that can help the individuals in this system. Directors can utilize these attributions in rousing the individuals for the achievement of the association. This hypothesis can be seen as applicable to the investigation of the observation, position, which can manual for workers influencing their confidence. The report infers that attribution theory oversees how the perceiver utilizes the data to know the easygoing clarification for a particular occasion.

References

Dasborough, M. T. (2011). Attribution theory in the organizational sciences: A case of unrealized potential. John Wiley & Sons, Ltd., 1-7.

Deepa, E. (2014). Effect of Performance Appraisal System in Organizational Commitment, Job Satisfaction and Productivity. Journal of Contemporary Management Research, 72-82. Retrieved from https://proquest.com: https://search.proquest.com/openview/c5a4ee17e144ffc432bf274f9254fa24/1?pq-origsite=gscholar&cbl=2039847

McLeod, S. (2020, 3 20). Maslow’s Hierarchy of Needs. Retrieved from https://www.simplypsychology.org: https://www.simplypsychology.org/maslow.html

PUSHPAKUMAR, M. D. (2008). The Impact of Job Satisfaction on Job Performance :. Retrieved from http://wwwbiz.meijo-u.ac.jp: http://wwwbiz.meijo-u.ac.jp/SEBM/ronso/no9_1/08_PUSHPAKUMARI.pdf

Rabideau, S. T. (2020). Effects of Achievement Motivation on Behavior. Retrieved from http://www.personalityresearch.org: http://www.personalityresearch.org/papers/rabideau.html

 

 

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Israel’s independence in 1948 was made difficult by post world war world politics, imperialism, tension based on religious lines and the refugee crisis. The debate around the Israel-Palestine issue has been a hot topic among historians and critics. Historians carry differing point of views related to the aims of the Zionist cause, claims of the land, and the consequences of the British entry. The phrases “systematic victimization, partition, and illegal settlements” used to assess the history of Palestine are correct to an extent but appear to be over-simplified when looked deeper as apart from these aspects facing Palestinians, there were other significant issues as well, including lost identity, distorted and hurtful memory, cultural theft and many more. However, this is not the stance taken by all historians as many reject this view and are of a completely different viewpoint.

The book, Al-Nakba, presents a detailed account of the year 1948 on a “national” scale. It is a historical masterpiece that describes the places of memory of the Palestinian people: Palestine exists through its folklore inheritance, its villages, and its cities. Its geography draws the outlines of territory, including entire mandatory Palestine. The author aims at registering the places of memory to preserve the Palestinian territorial entity as well as its very existence. The historiographic genre of the chronicle is at its peak, yet it is also its swansong: the writings of post-1948 historians are mostly analyses of the causes of the defeat. From then on, writing history has become an intellectual and ideological commitment which unveils the secrets of the collaboration with the enemy of such or such Arab leader (Arif). The Palestinian intellectual debate of this time is dominated by theories of conspiracy and treason, where historians have become the investigators of the Nakba.

Likewise, the Jews felt like their homeland was lost at the time when Romans conquered in 136 A.D. removed them from the lands. In the book The Question of Palestine it is mentioned that from 136 A.D. until the fall of the Ottoman Empire (1918), the Palestinian Arabs had control of the area and by that logic, they had claims to the region. The argument continues with the postulation that counts Arabs as the ethnic majority in the region and the Jews as a small minority (Said).

Moreover, the Zionists had planned to annex the land by dethroning and sidelining the Palestinians. Zionists purchased the Palestinian land and after that ousted the native farmers who possessed the region. Further, a military unit called the Haganah was created by the Zionists to execute their will against the natives. The argument the incoming Jews aspired to live together with the Palestine natives is nullified by the fact that the Jews found it necessary to buy all land andto create a military body for Jews. The Zion cause was about the aspiration to attain the lost region they felt entitled to and not about the Jewish persecution; the purpose was about creating a nation consisting only of Jews, even at the cost of the native Palestinian Arabs (Pappe). This cements the assessment of the hurtful Palestinian fate mentioned in the phrases in the beginning.

Further, the Americans pledged to support this cause to meet their own interests as it meant that the accessibility of the oil rich land would be in friendly hands. The Zionists thought that Palestine was recognized as “a land without people.” Overtly, the Zionists presented that the region barely consisted of the Arab peasantry and that they ignored to care for the rich region. While covertly, the heads of the Zionists believed something else. The heads of the cause mentioned at the Zionist Congress (1898), that “there were 650,000 Arabs living on the most fertile parts of our land.” This hypocrisy indicates that the Zionist agenda was to sideline the presence of Arabs in the land and simultaneously to take steps to purchase landings and oust the Arab peasantry and farmers (Rose). This establishes the fact that the Arab inhabitants of the land were victimized.

The issue became more sensitive with the boom of oil in the land. The British determination to keep their word was evidently far weaker thanthe imperialistic lust to control Palestine for oil. So, the British placed them under a mandate which allowed the British to hold control of Palestinerather than giving them the right to self-determination. Soon the controversial Declaration was announced. The British, then, realized that they would have to break promises with one party to pursue their aims. Pro-Israel and Pro-Palestine critics’ point of views disagree a lot about the consequences the Balfour Declaration had on pushing the Zionist movement to meet its objective of forming a Jewish national state.

The Balfour Declaration was not cherished by everyone despite it being a win for the Zionist. The Arabs saw it as an act of disloyalty. Just two years before the Declaration, the British pledgedthe region of Palestine to the Arabs provided they would aid in overthrowing the Ottomans. The Arab leaders met their promises, but the British changed colours (Avishai).

Many researchers who were on the look-out for the identity for Palestinians changed the focus from pan-Arabic regional identity to a more particularistic approach and delved into linking their identity with Palestine’s Canaanite era, and such changes occurred after the 1967 war predominantly (Litvak).

Though the dominant Westernperspective appears to be in sync with the Zionist views, many changes have surfaced. The post-1967 era has enabled more pro-Palestinian historians and critics to write their views, but, in the US, especially, the Zionist view still is found to be more acceptable (Said).

Many historians point to the evidence of Palestinian displacement in the Attack on the Palestinian Bus in the Lebanese War and add to the reasons for these peoples’ despair. Also, Palestine is often left out of larger studies on British imperialism.

On the other hand, the Jewish claim that they have a birthright to the region due to pledges made by God is mentioned in thetext “State of Terror: How Terrorism Created Modern Israel”. The author mentions that the Jewish people have authentic biblical claims on the region, but the way Zionist leaders gained control of the area is shrugged upon. Until the Romans ousted them in 136 CE., the Jews lived in the land of Israel.The Jewish temples and many other places were destroyed by the Romans, who made the people fear their lives. But the Jewish people always viewed thisas a time when they were forced out but knew they would regainwhat was theirs in the future and never viewed this hardship as losing rights to the land. The author states “Zionism restarted Jewish life after being paused since the revolt against the Romans in 132 – 136 A.D.” The point that the Jews never actually lost control of the region as the control just “paused” and that they give accreditation to the Zionist belief that Israel will be their land forever as it had been in the past (Suarez). His writings take away the value give to Palestine in the light of the phrases in the question statement.

Additionally, by mentioning the persecution of Jews in the 19th century, the actions of the Zionist movement can be elaborated. In the Book, “Righteous Victims”, the author adds that the father of the Zionist movement, Theodor Herzl, was actually was pushing to solve the issue of the persecution of Jews happening around Europe and was not inspired by lust (Morris).There is further evidence to support the above mentioned argument that the global persecution of Jews was tiring for them. It states that the religion of Jews guides that God will enable the Jews back to their true land, and the Messiah would come out, but the Jews were growing impatient. The ideas of miraculous messianic redemption that were once believed by their forefathers were disconnected from the Jews because of the Enlightenment. The Zionist leaders, Theodor Herzl and David Ben-Gurion started political representations, banks, armies, and national institutions which would permit them self-determination in the region that they thought actually belonged to them by right (Lozowick). These claims defend the Zionist side of history and divert from the claims in the question phrases.

Further, the Balfour Declaration acknowledged the right of the Jews to exist and did not create a separate all Jewish land. Because of the occurrence of Jewish persecution in Germany, the Jews were bound to behave in a more extreme manner in the 1930s (Gans).In the Book“The Arab-Israeli Conflict: The Palestine War 1948”, it is mentioned that since Palestine never existed in the first place after the Turkish-Ottoman Empire fell (1918), the British could not have aided the Zion cause to take Palestine from the Arabs. The book further mentions, “Palestine at the time did not exist as a unified geopolitical entity; rather, it was divided between the Ottoman province of Beirut in the North and the district of Jerusalem in the South.” At the time of the start of World War I, the Jews were increasing in the region (Karsh). These claims of historians also discredit the claim that Palestinians were victimized at the hands of “illegal settlements.”

Many historians stand on a middle ground, such as mentioned in the book The Case for Israel postulate that due to biblical or historical records, both the Jews and the Arabs are not legitimized to hold onto the region. A set of laws of shortcoming for old tensions should be present. This line of argument has its basis in the belief that the past has not been properly constructed (Dershowitz).

It is important to mention that many historians and critics carry biased understanding because of their connection to the land and their writings show that as they alter their texts and works to go in sync with the dominant accepted ideology from their side and justify their points using the vast array of material that is available from the archives, without mentioning the evidence from the other side.

It was interesting to notice how the negotiators from both parties in the Oslo accord (1993)took help from history to meet selfish interests. Initially, the Palestinian party was doubtful of how readily the Israelis would resolve the refugee crisis. Resultantly, the negotiators from Israel, showed books to prove to the other party that they were considering resolving the problems and that there were thinkers in Israel who acknowledge the issue’s intensity. They stated, “There you are, you see we have historians who talk about ethnic cleansing, we’re definitely going to respect your point of view.” Soon, however, the Israeli side changed their stance and ignored the refugee issue and even said it so, and then the Palestinian side drew books and mentioned, “But don’t you understand, there are historians in your society who have already recognized that what happened in Palestine in 1948 was an ethnic cleansing operation.” A point to be drawn from here is that historians ought not to fall trapped into being used and should pay as much attention to the political side of history as they do to its intellectual side.

Due to the Tanzimat reforms, many pieces of evidence prove that if not all, but most of Palestine’s historians were educated in the academic hubs and originated from urban-elite family backgrounds. Most were non-Muslims, many of whom had benefited most from the prior European intervention.

The Zion cause was victorious in allowingJews to find a home (Israel) and unite in the form of a country(1948), but it failed to oust all the Palestinian Arabs that lived in the region. The skirmishes and fighting continue even today as the Palestinians do not acknowledge the existence of the Jewish home, Israel, where they previously lived and hence stick to their land despite the hardships. Pro-Palestine and Pro-Israel historians diverge immensely in this issue. They have disagreements relating to the role the British had in permitting the Jewish people to immigrate into Palestine, the aims of the Zionist movement, and the historical and religious rights to the region of a people. However, there lies some sort of truth in every argument, and since, the assessment in the question statement is in sync with many historians’ points of view, there is truth in the claim.

 

 

References

Pappe, Dr Ilan. (2006) Histories and Historians in Israel and Palestine. School of Political Sciences at Haifa University: Transforming Cultures eJournal.

Stein, Kenneth W. (1991) A Historiographic Review of Literature on the Origins of the Arab-Israeli Conflict. The American Historical Review: Oxford University Press.

Ehnsio, Rikard. (2017) Bias and objectivity in the historiography of the Arab-Israeli conflict. School of Oriental and African Studies (University of London): ProQuest LLC(2017)

Walls, Michael. (2010) Framing the Israel/Palestine Conflict in Swedish History School Textbooks. University of Gothenburg, Sweden: University of Gothenburg.

Foster, Zachary J. (2018) ARAB HISTORIOGRAPHY IN MANDATORY PALESTINE, 1920-1948. Faculty of the Graduate School of Arts and Sciences of Georgetown University: Georgetown University.

Burns, Rebecca. (2012) Absent Memory: A Study of the Historiography of the Lebanese Civil War of 1975-1990. The Honors College, Wesleyan University: Wesleyan University.

Thiel, Melissa. The Israeli-Palestinian Conflict: A Historiographic Essay.

Suarez, Thomas. State of Terror: How Terrorism Created Modern Israel

Dershowitz, The Case for Israel.

Sfeir, Jihane. (2005) Palestinian Historiography between History and Memory.UniversitéLibre de Bruxelles, Brussels, Belgium: UniversitéLibre de Bruxelles

 

 

 

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Corporate Social Responsibility or CSRs have become a very important part of the business landscape in todays day an age. CSRs are basically an ever ‘evolving business practice that incorporates sustainable development into a company’s business model’ (Schooley 2019).  Basically they are processes that help an organisation be socially accountable to not only itself but the stakeholders and the general public. The presence of a good CSR ‘has a positive impact on the [the] social, economic and environmental factors’ (Schooley 2019) tied to the business.

 

According to Katie Schmidt who is the founder of Passion Lilie, a clothing brand priding themselves on being ‘ethical fashion’ ie. being an ethical business, a good ‘CSR can positively impact [a] business by improving [the] company[’s] image, building [the] band and motivating [an individual] as a business owner’ (Schooley 2019). This is because like in most cases public opinion is critical to an organisations success. If that particular organisation has a positive image in the public eye it can definitely help them to build a name and reputation with their customers which can be extremely beneficial in both the short and long term success of the business.

 

In this day and age an organisations reputation is more important that ever as ‘consumers, employees and stakeholders are beginning to prioritise CSR when choosing a brand or company’ (Schooley 2019) to invest in or support. On top of that these same individuals have begun to start ‘holding corporations accountable for effecting social change with their business beliefs, practices and profits’ (Schooley 2019). Failure to operate at an acceptable level will definitely lead to some form of negative repercussions for the organisation in question.

 

JeyBoyton who is the CEO of B Targeted Marketing Co. is of the opinion that ‘CSR is an opportunity for companies to demonstrate their good corporate citizenship..and protect the company from outsized risk by looking at the whole social and environmental sphere that surrounds the company’ (Schooley 2019). In essence used correctly CSR can help an organisation stand out from the crowd and protect it from any judgement or negative repercussions from the various parties involved in the companies operations.

 

The importance of a good CSR can be seen through the various levels of research and observations done over the years either in the form of reviewing an organisations success or simply by determining through surveys and questionnaires the importance that these CSRs are held at. One such research that back this up is the one done by Cone Communications who in a study determined that ‘more than 60% of Americans hope businesses will drive social and environmental change in the absence of government regulations’ (Schooley 2019). On top of this ‘nearly 90% of the consumers surveyed said [that] they would purchase a product because a company supported an issue they care about’ (Schooley 2019) and up to ’75% will refuse to buy from a company if they learn it supports an issue contrary to their own belief’ (Schooley 2019).

 

Last but not least, according to Susan Cooney who is the head of global diversity, equity and inclusion at the company Symantec, an organisations ‘sustainability strategy is a big factor in where todays top talent chooses to work’ (Schooley 2019) due to the fact that the ‘next generation of employees is seeking out employers that are focused on the triple bottom line: people, planet and revenue’ (Schooley 2019).

Sustainable Development Goals:

Sustainable Development Goals or SDGs basically are ‘new, universal set of goals, targets and indicators’ (Ford 2015) created by the United Nations (UN) that is expected to ‘frame their agendas and political polices over the next 15 years’ (Ford 2015). The SDGs are in theory a ‘blueprint to achieve a better and more sustainable future for all’ (United Nations). These SDGs were put in place to ‘address the global challenges [the world faces] including [ones] related to poverty, inequality, climate change, environmental degradation, peace and justice’ (United Nations).

 

SDGs are in theory an expansion of the MDGs or the millennium development goals which was an agreement between the different governments in 2001 due to the fact that this original agreement was due to expire at the end of 2015. The MDGs in itself were considered to be inadequate as it ‘failed to consider the root cause of poverty and overlooked gender inequality as well as the holistic nature of development’ as well as the fact that it ‘made no mention of human rights and did not specifically address economic development’ (Ford 2015).

 

SDGs consist of 17 different goals which are all interconnected with one another in the hopes that none of these goals are left behind as they are all deemed of equal importance. These goals consist of (1) no poverty, (2) zero hunger, (3) good health and wellbeing, (4) quality education, (5) gender equality, (6) clean water and sanitation, (7) affordable and clean energy, (8) decent work and economic growth, (9) industry, innovation, and infrastructure, (10) reduced inequalities, (11) sustainable cities and communities, (12) responsible consumption and production, (13) climate action, (14) life below water, (15) life on land, (16) peace, justice and strong institutions and (17) partnerships. The United Nation hopes that by 2030 all these goals will be achieved.

 

These goals were published in July 2014 after deliberation of an open working group made up of the representatives from 70 different countries. On top of this when creating these goals the UN conducted a series of ‘global conversations’ which ‘included 11 thematic and 83 national consultations, and door-to-door surveys’ as well as an online My World survey which asked people to ‘prioritise the areas they’d like to see addressed in the goals’ and all this was fed to the group who came up with these 17 SDGs.

 

The need for companies to assume social responsibility is a long-standing issue. There are two main points of opposition to corporate social responsibility: First, it is believed that an enterprise is a profit-oriented production and operation unit, and profit maximization is the eternal theme of its pursuit. It has no responsibility and obligation to complete the responsibility of the government or the work has to be done by society; second is that the corporate social responsibility will change the direction of capital utilization, resulting in increased costs and lower profits, weaken the competitiveness of the enterprise, dilute the main goals of the enterprise, thereby damaging the interests of shareholders, employees and customers. Therefore, enterprises cannot bear a lot of social responsibilities (Emmert, 2014). However, unlike this view, more scholars believe that it is necessary for enterprises to undertake corporate social responsibility (Robert Newbury, 2020).

 

A well-known Chinese economist believes that the fulfillment of corporate social responsibilities by large-scale enterprises is conducive to enhancing their competitiveness and financial performance. The research proves that the improvement of financial performance has a positive correlation with the fulfillment of corporate social responsibility. The implementation of corporate social responsibility helps companies reduce operating costs, because a good corporate image can not only save publicity and marketing costs, but also attract talent to save management costs and training costs (Jingwen Mi, 2018).

 

Walt Disney is a world-renowned cartoon entertainment company. It is their mission to bring happiness to people all over the world. Walt Disney Senior Executive Vice President and Finance Officer said: “2018 is a very meaningful year. Walt Disney manufactures products in an ethical manner by reducing its impact on the environment; Walt Disney is also in March 2019 Expand community charity services and commit to invest US $ 100 million over the next five years to encourage and support children ’s hospital patients and families around the world (DISNEY, 2019).”

 

Consumers attach great importance to the contribution of large enterprises to society, and companies can enhance their international reputation through corporate social responsibility. Walt Disney adheres to its obligations and promises to reduce its damage to the world while expanding its business. For example, Walt Disney completely eliminated disposable plastic straws and replaced 80% of the plastic products on hotels and cruise ships. Walt Disney has increased the importance of corporate social responsibility to build its own corporate image. A good corporate image and brand image can enhance consumers’ trust in the company and bring a large number of loyal customers (DISNEY, 2019).”

 

Brand image is the intangible wealth of an enterprise. Today’s competition is not limited to the competition of tangible products. The brand and image of an enterprise are also part of the competition (Gong Ke, 2011). Tmall is an online shopping company under Alibaba. November 11, 2018 is the tenth year of Tmall’s establishment. Traders from 200 countries and hundreds of millions of consumers all joined the Tmall offline carnival to celebrate. The transaction volume reached 213.5 billion yuan on the same day. Then, the executive director of Alibaba stated that what Alibaba values is not how much profit Tmall can bring to them, but that it can help society upgrade the business model while improving the life quality of people when creating a business platform (Soo, 2019).

 

For China, Alibaba has improved the quality of life of rural people. Chinese farmers are accelerating their integration into the Internet era, attracting many young people to return to rural development, benefiting rural people, and changing the world ’s view of China. For the whole world, Alibaba has driven the international market, established multiple electronic platforms to promote economic growth, helped developing and underdeveloped countries, especially helped young people integrate into global trade, and benefited people all over the world (Group, 2018).

 

Enterprises can obtain resources, capabilities and social capital in the process of assuming social responsibility. It’s brought many benefits to the enterprise, such as: customer loyalty, absorption and retention of excellent employees, establishment of corporate image, social network and trust, and reduction of transaction costs,reduce resource consumption, improve innovation capabilities, etc (Low, 2016). According to the research of Brown and Dacin (1997), corporate social responsibility behaviour affects consumers’ perception of product quality. Corporate social responsibility associations can indirectly influence consumer evaluation of products by influencing company evaluations. Corporate social responsibility associations also have an important impact on new products (Guido Berens, 2005).

 

Employees are the supporting force for enterprise development. Safeguarding the legitimate rights and interests of employees is one of the main contents of corporate social responsibility. Empirical research by Peterson (2004) shows that there is a significant relationship between corporate social responsibility behavior and employees. Corporate social responsibility practices, such as fair pay, clean and safe working environment, training opportunities, child care facilities, flexible working hours and work sharing, can both increase employee morale and productivity, and reduce absenteeism and personnel flow (PATRICK AGESA MUGESANI, 2016). In addition, Fulmer and Ballou (2003) used “Fortune” magazine’s “100 Best Work Companies in America” as an example to analyze the relationship between employees’ attitudes to workplace quality and corporate performance. Have a positive attitude towards the quality of the workplace, which can enhance the financial performance of the company (Goenner).

The corporate’s internal social responsibility can obtain the accumulation of internal social capital. The reason is that the company provides employees with a safe and comfortable working environment, improves the quality of employees through training, signs fair labor contracts with employees, and provides employees with minimum wages and compensations. It is the specific performance of the company to fulfill its internal social responsibilities. Corporate internal social capital is a useful resource, it can not only enhance the trust within the organization, mobilize the initiative, enthusiasm and creativity of employees, reduce and avoid employee opportunistic behavior and arbitrary behavior, save the internal management costs of the enterprise, increase the enterprise profit (Flávia Cavazotte, 2016).

 

When an enterprise assumes external social responsibilities, it will establish a good corporate image among consumers, creditors, suppliers, governments, communities and other stakeholders, gain more attention and support from them, and increase the company’s visibility and reputation. The influence among the public, so as to better build their own social relationship network. The external social capital of the enterprise is conducive to cooperation and mutual trust among members, saving time, energy and costs for negotiation, formulation and execution of agreements, thereby reducing the enterprise Between the transaction costs, increase the profit of the enterprise (Lantos, 2001). Corporate social responsibility is an investment that brings many benefits to the company. There is no need for companies to use corporate social responsibility to seek benefits. Corporate social responsibility is the accumulated capital that companies get through giving back to society. Modern companies do not blind their interests through corporate social responsibility,but social responsibility brings many benefits to the enterprise (Worldwide, 2015).

 

References:

 

Ford L. 2015, ‘What are the sustainable development goals?’ Retrieved on 14 April 2020 from https://www.theguardian.com/global-development/2015/jan/19/sustainable-development-goals-united-nations

 

United Nations, ‘About the Sustainable Development Goals’ Retrieved on 14 April 2020 from https://www.un.org/sustainabledevelopment/sustainable-development-goals/

 

Schooley S. 2019, ‘What is Corporate Social Responsibility’, Retrieved 14 April 2020 from https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html

Passion Lilie, ‘FAQS’, Retrieved 14 April 2020 from https://passionlilie.com/pages/faqs

Emmert, P. D. (2014). Corporate Social Responsibility in Comparative Perspective, 8.

Robert Newbury, D. D. (2020, April 15). The Business Case for Corporate Social Responsibility. Retrieved from The Business Case for Corporate Social Responsibility: https://corpgov.law.harvard.edu/

 

Jingwen Mi, S. J. (2018). Journal of Management and Sustainability. The Relevance of Social Responsibility and Financial Performance of Listed Companies , 41.

 

DISNEY, W. (2019). 2019 CORPORATE SOCIAL RESPONSIBILITY UPDATE. The Walt Disney Company.

 

Gong Ke, Z. Z. (2011). Engineering Education and Management. In C. Z. Liangchi Zhang, In JiLin Province Native Brand Design Thinking (pp. 437-439). Berlin: Springer.

 

Soo, Z. (2019, November 11). South China Morning Post . Retrieved from Consumers from China’s smaller cities lift Alibaba to new Singles’ Day record as buyers shrug off trade war: https://www.scmp.com/tech/e-commerce/article/3037137/chinese-consumers-spend-us1-billion-first-minute-alibabas-singles

 

Group, A. (2018). Social Responsibility Report. Alibaba Group.

 

Low, M. P. (2016). Asian Journal of Social Sciences and Management Studies. Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century.

 

Guido Berens, C. B. (2005). Corporate Associations andConsumer Product Responses. TheModerating Role of Corporate BrandDominance, 35-48.

 

PATRICK AGESA MUGESANI, D. A. (2016). ROLE OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON EMPLOYEES’ COMMITMENT IN FIRMS LISTED IN THE NAIROBI STOCK EXCHANGE.

 

Goenner, C. F. (n.d.). Investing in Fortune’s 100 Best Companies to Work for in America .

 

Flávia Cavazotte, N. C. (2016). A Study of Publicly Traded Companies. Internal Corporate Social Responsibility and Performance.

 

Lantos, G. P. (2001). The Boundaries of Strategic Corporate Social Responsibility.

 

Worldwide, F. (2015, November). Financier. Retrieved from The importance of corporate social responsibility: https://www.financierworldwide.com/the-importance-of-corporate-social-responsibility

 

 

 

 

 

 

 

 

Pages:7

Social corporate responsibility (CSR) is a long term framework that companies adopt to enhance the welfare of society. In the past decade, the initiatives companies took for their stakeholders offered them several benefits regarding reduced costs, maintaining legitimacy and gaining competitive advantages. Different companies like Coca-Cola and Walt Disney, through their business, built reputational capital and achieved a win-win position through the value creation process. The term CSR is rapidly influenced by legitimacy and engaging modern concepts like business ethics, managing stakeholder’s value and social performance. The expression of these terms is related to multiple investment options, practices and corporate citizenship acts(Gong Ke, Z. Z. 2011).

Business management scholars always investigate the significance of CSR as under organizational objectives, yet the influence of profitability is linked to these goals. The economists Milton Friedman believed that companies should focus on economic interests as the stakeholder’s value. The variety of stakeholders, such as suppliers, employees, and customers’ community, feel value creation is a significant process because business gets to benefit from CSR programs.  The stakeholder’s relationship can be neutralized when business cases are more pragmatic(Jingwen Mi, S. J. 2018).  Socially responsible investment movement allows a positive relationship between corporate financial performance and corporate social performance. A research study has found a relationship between financial performance and social initiatives of companies that were aligned on their organizational goals. Considering CSR a strong business case, it is likely to consider that improvement of its bottom line. This viable choice of business is used to risk management and implement low-cost practices. Due to CSR implementation, a competitive advantage is achieved, which related to synergistic value creation. A business case under empirical research work for the potential structure of the economy that is built on the syncretic stewardship model ((Flávia Cavazotte, N. C. 2016).

CSRs or Corporate Social Responsibility have developed into a very integral element of today’s business setting. CSRs are mainly an ever progressing business process that initiates sustainable business development into any organization. Actually, these practices are the procedures that support a company to be socially responsible to not only its stakeholders but also towards the general public. The existence of a good CSR develops a positive image on the economic, social and environmental factors attached to the business.

Katie Schmidt is a creator of a famous clothing brand ‘Passion Lilie’, she is a proud business entrepreneur for starting an ‘ethical apparel brand’, that means an ethical business, with a fine CSR, can impact positively on a business by developing an organizations image, creating the group and motivating the employees as an entrepreneur. The reason behind in most of the times public opinion is very important for the success of the company. When a typical company has a positive picture in its customers’ eye, it surely can support the business to develop a reputation and name with their consumers that can be very valuable for all the long and short term success (Gong Ke, Z. Z. 2011).

The organizations in the developed countries may react to civil society and shareholders pressure to have social responsibility with extra seriousness by implementing strong CSR structure, except only to settle their opponents and exclusive of any awareness to real changes in their procedures. That means deliberate CSR obligations can just be the tool for organizations in the progress to anticipate actual regulation.

For example, Coca-Cola has started a new product Coca-Cola Life in many countries recently. It is sold in a recyclable bottle or in a green can, many critics state that with as much as 17 grams of sugar and 68 calories in one serving of soft drink is a tactic to trick the customer by the healthy product appearance. Nutritionists say that Coca-Cola Life must not be taken as a healthy option (Low, M. P. 2016).Displaying valuable Corporate Social Responsibility is a significant part of a company’s bigger goals. It is moreover an integral part of developing a more engaged company (DISNEY, W. 2019).

The question for organizations to adopt social responsibility is a never-ending issue. There apply two major factors of opposing Corporate Social Responsibility. Number one, it is thought that a company is a profit-based operation and production unit, and profit escalation is the basic goal of its administration. It has no obligation and responsibility to fulfil the government as well as society’s responsibilities towards the goodwill of the world. Secondly, the corporate social responsibility will change the way of the utilization of capital of the company that will be resulted in cost increase and fewer profits. It also can weaken the cooperativeness of the company; decrease the main targets of the company, therefore affecting the interests of financiers, workers and consumers. Thus, the company cannot afford this much social responsibilities. But, on the other side, many critics think that it is important for companies to take CSR for the betterment of society and its people (Guido Berens, C. B. 2005).

The significance of a strong CSR can be observed by the different research levels and examinations made over time by the time either in the shape of examining a company’s achievement or just by finding out by questionnaires and surveys the significance that these CSRs are kept at. One such study that supports this conducted by Cone Communications, they in research concluded that 60% or more Americans think that businesses should work for environmental and social change where government rules are absent. Other than this, a massive 90% of customers expressed their opinion that they like to buy a product of such company who worked for any issue people care about and around 75% of people surveyed rejected to purchase from such company who come to know that the company supports any contrary issue(Flávia Cavazotte, N. C. 2016).

In the present day, a company’s status is very important as customers, shareholders and employees are starting to priorities the Corporate Social Responsibility when selecting a product or brand as well as any organization for support or investment. Ahead of it, the same persons have started to think that the investment companies are liable for the change in their business approach, profits and practices. Failure to work at a suitable level will surely direct to some type of negative consequences for the company in question. Walt Disney is a globally famous animation entertainment company. To pass happiness to people around the world is their prime objective. Walt Disney produces goods with an ethical approach by minimizing its environmental effects. In March 2019 Walt Disney expanded social charity services and promised to spend 100 million USD in the coming five years to support and encourage patients of children hospital and families all over the world (Jingwen Mi, S. J. 2018).

In China, Alibaba group has worked to develop the quality of life of people of rural areas. Farmers in China are speeding up their integration into the era of internet, captivating young people from around China for the development of rural areas, promoting people of rural areas, and changing the global perception about China (Soo, Z. 2019). Alibaba has worked for the international market, created different electronic stages to support economic development, helped underdeveloped and developed countries, above all supported young people incorporated into world’s trade, and benefited the small business groups around the world.

Companies can get capabilities, social capital and resources during the course of accepting social responsibility. It brings several advantages to the companies, like, customer loyalty, retention and absorption of good employees, development of the commercial image, social trust and network, and progress in innovation potential (Low, M. P. 2016).

Business firms acquire transparency and sustainability due to CSR implementation because it is ubiquitous. Due to the structural framework, economic behaviour describes the relationship between society and organization, yet the organizational goals are necessary to be followed. In some research frameworks, this relationship is linked with aims and objectives. Certain values in organizations emphasize that sustainable development is oriented to organizational goals. CSR under multinational enterprise is implied on business strategy with an inherent focus on global supply chains. The globalization under environment protection and human resource management is prevailed in the CSR framework to organize sustainable development goals (Flávia Cavazotte, N. C. 2016). Inter-governmental bodies under cooperation and UN-based conventions have viewed CSR impact inherently.

The political, social and environmental factors are key to consider in small, medium enterprises because global supply chains are working on effective communication and technology-based interventions. According to research evidence, social values led models to allow organizations to adopt CSR initiatives because it works positively for economic and non-economic reasons. The syncretic business model allows narrow and broad bases that show how financial performance can directly impact corporate social responsibility model of organizations. It is found from research studies that organizational goals are positively related to financial performance that impacts CSR. In different frameworks, firms need to identify and exploit the opportunities that can serve business productively (Worldwide, F. 2015).  It is true that stakeholders’ eyes’ should not be blurred under the act of corporate social responsibility but accurate picture should be given.

References

Worldwide, F. (2015, November). Financier. Retrieved from The importance of corporate social responsibility: https://www.financierworldwide.com/the-importance-of-corporate-social-responsibility

Flávia Cavazotte, N. C. (2016). A Study of Publicly Traded Companies. Internal Corporate Social Responsibility and Performance.

Guido Berens, C. B. (2005). Corporate Associations andConsumer Product Responses. TheModerating Role of Corporate BrandDominance, 35-48

Soo, Z. (2019, November 11). South China Morning Post . Retrieved from Consumers from China’s smaller cities lift Alibaba to new Singles’ Day record as buyers shrug off trade war: https://www.scmp.com/tech/e-commerce/article/3037137/chinese-consumers-spend-us1-billion-first-minute-alibabas-singles

Jingwen Mi, S. J. (2018). Journal of Management and Sustainability. The Relevance of Social Responsibility and Financial Performance of Listed Companies , 41.

DISNEY, W. (2019). 2019 CORPORATE SOCIAL RESPONSIBILITY UPDATE. The Walt Disney Company.

Gong Ke, Z. Z. (2011). Engineering Education and Management. In C. Z. Liangchi Zhang, In JiLin Province Native Brand Design Thinking (pp. 437-439). Berlin: Springer.

Low, M. P. (2016). Asian Journal of Social Sciences and Management Studies. Corporate Social Responsibility and the Evolution of Internal Corporate Social Responsibility in 21st Century.

Debate on Corporate Social Responsibility Summary(Opens in a new browser tab)

Managing Corporate Social Responsibility(Opens in a new browser tab)

 

Pages:5

Sequence and Series Questions

Geometric Series.

We use the following formula

Sn=a1(1−rn)/1- r   where r ≠ 1

Example. Let’s suppose we have a chess board. A chess board has total of 64 squares (8 * 8). IF we add rice grains on first square, two rice grains on the second square, four grains on the third square and eight grains on the fourth, the sequence continues until all the squares are filled with certain amount of grains. Now find the total number of grains required to fill the chess board squares with the given sequence.

Solution. To find the sum of grains we use Geometric progression formula given above. In the given scenario, a1= 1, r = 2 (double the amount when we move to next square), n = 64 (total number of squares).

Putting values in the formula = 1 (1 – 264)/1 – 2

= 264 – 1

=  18,446,744,073,709,551,615

 

A geometric series is a series of numbers in such a manner that the numbers after the first is obtained by multiplying the previous number by a constant number. To find the sum of a finite geometric series the above formula is used.

In this scenario, the number of grains increases by 50%, that is we have to multiple the next number with a constant number i.e 2 until the whole 64th square.We do not multiply 54 by two because there is no next number and we multiply 2 until 63 only.

1.1. Series Question

Formula.  Un = U1 Un-1

Example. With the given sequence 12,6,3,1.5,0.75… Find the 10th number in sequence and the general Un term.

Solution. By using the formula above.

Un = 10. (½) n-1

Or, Un = 23*2-1(n-1)

Un = 23 * 2n + 1

Un = 23+1-n

Un = 24-n

To find the 10th number in sequence.

U10 = 24-10

= 0.015

 

  1. Future value of Compound Interest

Formula. FV = PV (1 + r/n) tn

Example. If you deposit an amount of $5000 into a saving account that has 7% annual interest, compounded monthly. You keep your money in the bank for 10 years and then withdraw it. And, your friend deposit the same amount at the same bank but withdraw the amount after 8 years.

Calculate the total amount you will and your friend will have after you both withdraw.

Solution.

Using the above formula, here PV is $5000, r = 7% or 0.07, n = 12 (months in a year), t = 10(yours) and 8 (for your friend).

If we put the values

FV = 5000 (1 + 0.07/12) 12 * 10

= 10,044.31

After 10 years, you will have $10,044.31 in your bank account.

FV = 5000(1 + 0.07/12) 12*8

= 8,736.2524

While your friend will have $8,736.25.

The thing is, compound interest unleashes its power with time. The more time passes, the stronger it becomes. “Compound interest is a magic”

Even tough, you and your friend has save the same amount, given the same interest rate, but your friend withdrew the amount just 2 years before you and look at the difference of amount he has lost.

  1. Future Value of Annuity

Formula.  FV = A ((1 + r)n– 1)/ r

Where; r is interest rate

A is the annuity amount and n is the number of periods

Example.  You are paying a student loan of $1000 each month, for the next 12 months. The monthly interest rate in 13%. What is the future value of the payments that you are making?

Solution. To know the future value of your payments, use the above formula.

FV = 1000((1 + 0.13)12 – 1) / 0.13

$11,1000

After 12 months, you’d have paid total amount of $11,100 in your student loan. Because each month the amount of interest passes an incremental increase. First month you pay 1,130, the next month you pay 1,130*1.13 = 1276.9. The month after that 1442.89 (1276.9 * 1.13).

Formula.  A = P ((r (1 + r)n – 1 ) / ((1 + r)n – 1) )

P = loan payment

A = Periodic repayment amount.

n = number of repayments.

i = interest rate.

Example. You borrowed $10,000 at a rate of 6%. You want to repay it in five equal instalments over five years, with the first repayment one year after you out the loan. How much should each repayment be?

Solution.  With equal amount of payments each year, you will have to

A = 10,000 * 0.06(1.06)5 / ((1.06)5 – 1)

= 2373.96

You will pay $2373.96 each year for five years.

Even though you pay the same amount each year. But, with each year you pay less interest because the total amount of loan decreases. In the first year you pay an interest of $600. In the second year, you pay interest of $493.56 because the interest is charged on $8226.04 (10,000 – 2373.96). For the third year you pay an interest of 380.74.

 

Pages:10

1. Introduction

A broad approach towards understanding human experience is adopted from primitive societies until today through different methods and is called anthropology. What makes a human a human? Why humans do what they do? Why they eat certain foods, practice certain religions, adopt certain living styles are all answered through Anthropology. Therefore, this study of humans, their behaviors, and the communities they live in, both in the past and in the present, by employing the scientific method, is called anthropology. There are five primary subfields of anthropology. These are archaeology, physical anthropology, cultural anthropology, linguistic anthropology, and applied anthropology. This paper attempts to study the ritual practices of societies through the lens of social and cultural anthropology.

2.     Social and Cultural Anthropology.

Many aspects of social and cultural anthropology are similar to a large extent. There doesn’t exist any hard and fast difference between these two fields of anthropology. Cultural anthropology has flourished, particularly in the US. The prominent, in fact pioneering, scholars in the area are Franz Boas and Ruth Benedict. This filed of anthropology studies cultural notions and behaviors dictated by cultures. Religions, languages, ethics, perspectives about the world, etc. are studied by cultural anthropologists. How these notions came into being, how they were adopted, and how have they been sustained are the concepts that can be broadly covered by the ambit of the cultural anthropology. On the other hand, social anthropology studies “social institutions,” such as family, family structures, social fabric, and their interactions and interrelations. This field has been developed primarily in Europe. What overlaps both cultural and social anthropology is the “deep structures” within any particular society. The “organizing principles” of the society that govern human behaviors or, in other cases, may also get challenged or get broken down(Joao).  This paper, while analyzing the ritual practices through anthropological view, will use sociocultural anthropology to use both the subfields(Doda).

This paper proceeds as follows. First, an explanatory view about rituals will be presented. This section will also highlight the importance that rituals hold in the light of sociocultural anthropology. This will be followed by an example of a religious ritual practice that will be described and then investigated through the lens of sociocultural anthropology.  While studying the ritual, the underlying symbolism, if any, present in the given ritual will also be traced and explained. Lastly, how rituals prove helpful in making sense of reality will also be accounted for in this paper.

3.     Ritual Practices: Why are Rituals so important in Sociocultural Anthropology?

What are rituals and symbols? Emily Schultz and Robert Lavenda explain the characteristics of any ritual in their book, “Cultural Anthropology: A Perspective on the Human Condition.” According to them, any ritual must have these four attributions(Schultz and Lavenda.)

  1. For any practice to be considered as a ritual, it must be a repetitive practice of individuals of any society.
  2. Secondly, this practice should have unique characteristics, so it could easily be differentiated from everyday routine practices.
  3. Thirdly, the given practice must also follow a particular schema that might showcase its “differentness.”
  4. Lastly, the origins of the practice also have to be embedded in any myth.

Rituals form a very important, in fact integral, part of any society. Although many rituals are rooted in either myths or religions, it is, however, a misconception that rituals just exist within religions. New Year celebrations, graduation ceremonies, etc. are also considered as rituals. Hence ritual practices are also found well in the profane world as they are found in the sacred realm. The difference between a religious ritual and any other, profane ritual can be noted through the nature of such activities. Because activities with the ability to transcend time and have extraordinary characteristics can be counted as religious rituals(Peirano).

What makes rituals a topic of central concern and never-ending complexity in sociocultural anthropology is the notion of rituals being very complex social mediums. Because rituals are interpreted in a certain manner, the ambiguities in these interpretations and communication and the complexities associated with them make the rituals hot topic for anthropologists. The translation and interpretation of the rituals or any such practices are the unseen forces that exist between the rituals or symbolic practices and the multiple layers of knowledge that they deliver(Gusfield and Michalowicz). The social setting; the performers, the witnesses, the symbolic interactions; the varying interpretations, the varying attachments of both the meanings and feelings to the process of rituals make them a wholesome topic for study.

Henceforth, ritual practices, being completely capable of communicating, are multi-faceted. It can be concluded as a process of symbolic expression, intended to convey a message, and the witness is required to be wholly and intimately aware of the said expression as well as the intentions of the performers if he wants to receive the given message, so to complete the process of communication. While there exist the barriers of restricted code & multiplicity to this communication, the sheer communicative ability of rituals and the enormous symbolic mechanism that it involves(Wu). The communication intentionally communicated via the rituals is, nonetheless, always received and interpreted by applying social or cultural filters by the observer. Ritual practices serve the purpose of transforming realities, knowledge, or perceptions as well as reinforcing the social and cultural notions, despite the existence of this interpretative dilemma. Hence, the ritual practices continue to be an essential subject of analytical investigation in the field of sociocultural anthropology, mainly owing to their multidimensional nature(West).

4.     Manifestations of Ritual Practices:

This section attempts to cite some of the examples of ritual practices around the world.

India is home to more than one billion people belonging to hundreds of races, ethnicities, and religions. However, the majority of the Indian population follows the Hindu religion. To concretely understand the concept of ritual practices and the ensuing notions of symbolic interaction and interpretation etc.

Deepavali[1], a festival of lights, is a festival celebrated in the Hindu religion during the month of Kartika. This festival usually falls somewhere in mid-October to mid-November and lasts for four to five days. On the fourth day of this festival, there takes place another festival named Govardhan puja (worship of mount Govardhan). This festival is native to the southern parts of Udaipur, a city in the Rajasthan province of India, to a large extent. On the day of Govardhan Puja, women belonging to the households that own cattle and lands gather large quantities the fresh cow dung. With this dung, these women sculpt two-dimensional figures that have sacred connotations for them. Cow worship is a magnanimous part of the Hindu religion, so the cited ritual will be counted as a religious ritual.

The ritual starts early in the morning just as the sun rises, and the sculpting takes up to two to three hours. Women sculpt the sacred figures called Govardhan and bless them throughout the day. These figures exist only for the time in which the process of conceiving and then the final rites take place. So as the sculptures get completed, and women finish blessing and praying over them, the next step is to bring in the Cows. The cows crush the figures and being the deity of the highest respect, also bless the sculptures. Afterward, the crushed material lays there for some time until it gets perished. After around two weeks are passed, this material is dispersed in the fields with the intention to bring luck and prosperity to the fields and the owners, respectively. There are no religious personalities involved in this ritual, and women alone carry out this holy ritual. However, men also take part in the festivities of this holy day by honoring their bulls. They decorate them with fancy ornaments, different colors, and primarily Henna and feed them special food. This ritual, like many others, also originate from a religious myth. This practice is considered to be the worship practice carried out by cow loving Hindu god Krishna in his natural habitat Govardhan mount hill(Notermans).

This ritual of Govardhan Puja has all the undercurrents, as identified above. Women, as well as men, are the performers of this ritual, and so there would be many witnesses. Worshipping cows is an everyday custom in Hindu household; however, there are certain aspects of Govardhan puja that differentiates it from daily worship.

First of all, women dress up in fancy, embroidered, colorful, and relatively expensive dresses as soon as the day of the puja starts. People also dye cows’ hair with bright colors. Bulls are also painted in bright colors as the evening starts. The Govardhan, once sculpted entirely, are also decorated with flowers and other fancy material. The day marks the mighty expression of people’s love for cows, and they feel pride in showcasing something that was a trait of their beloved cowherd god Krishna. Afterward, the dung is scattered in the fields with all the blessings, which depicts a whole other story(Agoramoorthy and Hsu).

In this ritual practice of Hindus’, there are in play not only communication but also symbolic interpretation. As mentioned above, the ritual originally purports to showcase the love of the Hindus for their God, Krishna, and by doing so, they have not only adopted his passion for cows but have made worshipping the cows a significant part of their religion. As far as the intimate knowledge about the rituals is concerned, see the picture given below(Anderson).

 

It can be seen in this picture that, most probably a father, is trying to put a child in the lap of the freshly sculpted Govardhan to receive blessings according to the customs. Child, upon experiencing something new, is just about to cry hysterically. Now, there are very high chances that the same child will grow up to not only love the cows and all the opportunities to play with their dung but also will thoroughly enjoy sculpting Govardhan’s at some point in life. So why is the child crying now? It’s because the child does not know at the moment the meaning of this whole ritual, that what she is going through is sacred. She does not know what to make of it. So this explains the point why it is necessary to have complete intimate knowledge of the ritual practice to understand it.

4.     Ritual: the Means by which ‘Humanity’ Makes Sense of Experiential Reality.

On the 10th day of Dull’hajj, the 12th month of the Muslims’ Hijri Calendar, Muslims sacrifice hundreds of thousands of cattle around the world. It is worth wondering how a practicing Hindu would make sense of this reality. How something so revered and exalted by Hindus is not even appreciated in that way by Muslims[2]. Thanks to the anthropology, this question is also satisfactorily answered with the lens of ritual practices and how they help in making sense of the reality that one experiences(Nye).

 

So, just the way cows are revered by Hindus based on their religious beliefs, sacrificing cattle –goat or lamb, particularly, but also cows, camels, etc. – is also embedded in the religious beliefs of the Muslims.

The practice emanates from the time when Prophet Abraham was ordered to sacrifice his son, Prophet Ismail, in his dream for three days continuously. When he finally decided to cut the throat of Ismail, God sent replaced Ismail with a lamb through an angel. To commemorate this selflessness and utter sense of sacrifice of Prophet Abraham, Muslims all over the world sacrifice an animal on the 10th of Dull’hajj and distribute the meat among relatives and neighbors.

So this ritual, among many others, makes one understand the logic of many activities happening around them. This is particularly true for the cases when these activities are apparently contradictory to each other(Kreinath).

To conclude it all, ritual makes an important subject in the field of sociocultural anthropology, owing to their deliberative as well as ambiguous nature. They generate curiosities as well as satisfy curiosities.

5.    References

  1. Agoramoorthy, Govindasamy and Minna J. Hsu. “The Significance of Cows in Indian Society; between Sacredness and Economy.” Anthropological Notebooks3 (2012): 5-12.
  2. Anderson, Claire. Crying children are placed in COW DUNG by their parents who rub it into their skin to grant them good health and luck as part of Hindu ceremony in India. 12 11 2018. <https://www.dailymail.co.uk/news/article-6379887/Crying-children-placed-COW-DUNG-parents.html>.
  3. Doda, Zerihun. “Introduction to Sociocultural Anthropology.” Ethiopia Public Health Training Initiative, The Carter Center, the Ethiopia Ministry of Health, and the Ethiopia Ministry of Education (2005). <https://www.cartercenter.org/resources/pdfs/health/ephti/library/lecture_notes/health_science_students/ln_socio_anthro_final.pdf>.
  4. Gusfield, Joseph R. and Jerzy Michalowicz. “SECULAR SYMBOLISM: STUDY OF RITUALS, CEREMONY AND SYMBOLIC ORDER IN MODERN LIFE.” Annual Reviews Inc. (1984). Online. <https://www.annualreviews.org/doi/pdf/10.1146/annurev.so.10.080184.002221>.
  5. Joao, Pina-Cabral. “Social and Cultural Anthropology.” (2018): 1-17.
  6. Kreinath, Jens. “Ritual: theoretical Issues in the Study of Religion.” REVER – Revista de Estudos da Religião (2005).
  7. Notermans, Catrein. “Prayers of Cow Dung: Women Sculpturing Fertile Environments in Rural Rajasthan (India). .” Religions, MDPI2 (2019). <https://www.mdpi.com/2077-1444/10/2/71>.
  8. Nye, Malory. “Religion is Religioning? Anthropology and the Cultural Study of Religion.” Scottish Journal of Religious Studies 20 (1999).
  9. Peirano, Mariza G.S. “THE ANTHROPOLOGICAL ANALYSIS OF RITUALS.” SÉRIE ANTROPOLOGIA (2000).
  10. Schultz, Emily A. and and Robert H. Lavenda. Cultural Anthropology: a Perspective on the Human Condition 7th ed. New York: Oxford P,. 10. New York: Oxford University Press, 2017.
  11. West, Nathan. “Why Ritual Matters— A Theoretical Analysis.” 10 6 2016. Online. 19 4 2020. <https://medium.com/@whitelionwest/ritual-is-important-to-you-this-is-why-fa5aac7a82c9>.
  12. Wu, Qiao. “The structure of ritual and the epistemological approach to ritual study.” The Journal of Chinese Sociology volume11 (2018).

[1]Commonly known as Diwali.

[2]This reality has been the major impetus in fueling the hatred against Muslims in India, as the Cow worship is widely used as a political tool by many in India. The infamous cow vigilantism in India connotes this behavior of thrashing Muslims who eat meat.

 

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The company that is to have a new business venture is the Urban Outfitters which is headquartered in Pennsylvania, United States. It is a clothing and lifestyle retail brand. The stores have been active ever since the 1970s. The target market for the brand is young adults of the ages of 18 till 30. They have unique western style clothing which is up-beat, casual, and trendy relating to what young adults are looking to wear presently. The company attracts customers by catchy stores, and online platforms such as apps ands websites. They also, of course, have social media platforms and a lot of following there as well. The overall theme of the clothes allows the customers to be expressive and bold with their sense of style while also looking sophisticated and classy (Annual report, 2019).

Their demographics include both males and females and they are not just limited to clothes. The brand also has accessories, footwear, beauty products and other lifestyle, or home-related products that are aesthetically pleasing in their designs and hence quite appealing to the audiences as well. Stores of Urban Outfitters are huge in terms of the physical space they offer, the average is approximated to be 9000 square feet. Location of the stores are also at high-end areas that are commercial, popular, and metropolitan. Majority of the stores are located in the United States, then Europe and then Canada. The total number has reached to a whooping 245 in these three regions alone. The brand does hope to expand further around the globe by entering new markets and introducing new products that would increase our target market in other countries as well (Annual report, 2019).

It was realised that Urban Outfitters do not have a lot of presence in Asia. A country in particular that we thing would prove to be a good business venture for the company is Pakistan. There are several reasons behind that choice. First of all, the major chunk of the Pakistani population is the youth comprising of both males and females. And the country is also going through rapid changes with respect to culture and conservatism. More people than ever are now looking for “western style” clothes in Pakistan and there is still a lack of brands that provide good quality, unique, trendy, and affordable western clothing. The Pakistani population, specifically the ones living in the major cities such as Karachi, Lahore, Islamabad, Faisalabad, Hyderabad et cetera, are becoming more spent thrift towards luxury items such as branded clothes which a decade back, perhaps, was not a common phenomenon. Now a days, the brand culture is quite dominant in these cities. The price ranges of Urban Outfitters are pretty reasonable to what an average middle-class to upper-class would spend on casual branded clothing. So, there is a huge untapped market for Urban Outfitters in Pakistan (Zafar, n.d).

The millennials are taking over the world in the present times. The era is of social media and trends pick up and get viral quickly. This is a cheap and yet effective marketing method that Urban Outfitters could utilise in Pakistan. There are so many bloggers and celebrities on Instagram and Facebook that would to showcase the brand’s products because most of them are looking for clothes and lifestyle products that are smart and chic or “vogue”. There are many huge malls in the cities as well now where the brand can have their stores and attract an even larger number of customer base (Foster, 2018).

Another advantage of expanding in Pakistan apart from the general demand for western clothing, is the lack of competitors. In a developing economy, the brand will not have a problem in acquiring cheap labour, or land. Neither would they face any of their regular competitors such as the Gap and H&M which are equally as popular, if not more, as Urban Outfitters in the United States or Europe. So, the brand has the opportunity to have a fresh start in a new country. Since, textiles and the cotton industries are two of the most prominent industries in the country, the business also won’t have problems with acquiring raw material, or other resources and that too for lower prices. Adjusting in the market would be easy as well since it is well-established and not so different to what Urban Outfitters is used to. It could offer discounts as well which would increase the sales (Nasir, 2020).

Urban Outfitters would have to change their product line in order to expand in Pakistan entirely. Since, cultural values and religious obligations do still dictate dress codes for a lot of people so some pieces of clothing would be less popular than the others such as miniskirts, shorts et cetera but there will still be people buying them too. If the brand can launch a “modest” line side by side by a tapping into a new market for the brand but one which is well established in the country then it could earn double profit. A lot of the women youth that wears “hijab” looks for clothing articles that have a western look and yet are still modest. Such products could increase the customer base for Urban Outfitters considerably (Lodi, 2020).

References

Nasir, J. (2020, April). Textile Industrialists Want to Invest $5 Billion in The Industry. Retrieved from https://propakistani.pk/2019/12/28/textile-industrialists-want-to-invest-5-billion-in-the-industry/

Zafar, H. (n.d.). Changing Trends in the Lifestyle of Pakistani Urban Youth: Glimpses from Lahore. Retrieved from http://cppg.fccollege.edu.pk/changing-trends-in-the-lifestyle-of-pakistani-urban-youth-glimpses-from-lahore/

Lodi, H. (2020, February). Modest Fashion: What Does it Mean for a South Asian Girl. Retrieved from https://www.masala.com/modest-fashion-what-does-it-mean-for-a-south-asian-girl-319035.html

Annual Report. (2019). http://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_URBN_2018.pdf

Foster, B. (2018, September). How Urban Outfitters is Capturing the Millennial Market. Retrieved from https://blog.smile.io/urban-outfitters-is-capturing-the-millennial-market

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